About Martin Shervington

Speaker, Consultant, Author, Professional Coach, Marketing Psychologist.

Find Martin on Facebook, Google+, and Twitter.

Introduction: How does Google Adwords work?

Introduction to Google Adwords (1)

Google Adwords is the advertising system from Google. If you have a website you may well already be ‘paying per click’ for relevant traffic. But Adwords has come a long way in the past few years, and with the world going mobile there are increasingly awesome solutions for small businesses to connect with customers. Introduction…

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Local Small Business Marketing in 2020

Business in 2020

When you talk to people around the Silicon Valley area, you ‘get the vision’. The world is connecting. I’ve spent almost three months interviewing people in this area I was surprised at what I found. There is a distinct gap between the vision of a connected world, and the reality for most small to medium…

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How to use Google for small business marketing success!

Google For Business

I’ve spent over two months out ‘in the field’, in Northern California and have learned so much about people’s perceptions of what is happening online. And I’ve found so many people don’t realise how fast the rate of change is happening, and how incredible Google has become as a way for businesses to improve their…

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Talking Fusion Marketing, with Lon Safko

Fusion Marketing

Downloadable PDF Martin: Hello and welcome. Today we’re going to talk about fusion marketing. I am joined by someone who was introduced to me by a chap called Jamie Turner. And Jamie’s an awesome guy. I met him in Social Media Marketing World last year. And Lon and I are in a bit of a,…

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Why I think everyone serious about Social SEO will start buying Twitter followers soon!

Why I think everyone serious about Social SEO will start buying Twitter followers soon!

If you don’t already have a well established Twitter account, and even if you do, then the time has come to get busy with it. Why? Well, there are two levels to this: Firstly, Twitter struck a deal with Google to re-establish their access to data via a firehose earlier this year. Secondly, so many…

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How to prepare your videos for Android TV

How to prepare your videos for Android TV

I’ve been exploring Android TV from a marketers perspective now for a couple of months and I wanted to give PYB’s most dedicated readers some early tips as you’ll need to get these action ASAP. The issue: I’ve mentioned before how Android TV is going to change our viewing behaviour in the home. The main…

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How to Become a Power Connector

Power Connector new

Power Connecting: The Art of Building Relationships – (Presentation) Downloadable PDF Martin: Hello everybody. I’m Martin Shervington and I’m joined today by Judy Robinett and we’ll be talking about how to become a Power Connector. That’s the toggle, but we’ve eased in to this. Judy joined me, we’ve just been in the green room and what…

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