The days of social shouting have long gone and Wayne Brett know that very well. With almost a decade of experience at Toyota Sales, Wayne is now looking at digital relationships with the expert’s eye of a salesman, enjoying learning more about web content creation, marketing, SEO and programming. In 2010 he decided to work for himself and since then is helping business professionals reach their goals online.
Wayne says Plus Your Business has transformed him into a Google+ Enthusiast. He likes Star Wars, Star Trek and #caturday and, looking at his Google + profile, dislikes the feeling that he might survive the zombie apocalypse, but may not survive his daughter starting to date.
What brought you on G+ and what was your first post on Google?
A few years ago, I decided to move on from my long-term sales and management position in the automobile industry. I have since been part of several online ventures on my own and in collaboration with others.
I have also been on somewhat of a learning binge, taking on topics such as web design, programming, content creation and promotion, social media marketing and so on. If you need to know it to start your own business without spending a fortune, I’ve studied it.
I came to Google Plus because I wasn’t satisfied with what I was getting from other social media outlets. Without naming names, I will tell you that there is one social network in particular that won’t show me updates from my closest contacts.
Others may be able to relate to some of my first experiences with G+. I really wasn’t sure where to start, so I didn’t do much aside from posting links to my content. Isn’t that what social media is for? My first post was basically just a link drop to an article on one of my websites. I learned pretty quickly how ineffective that is.
What on- or offline world experience has most influenced your time on G+?
I discovered my love for meeting new and exciting people while working in sales. I later discovered that I also enjoy networking and building strategic alliances. Those revelations as well as my desire to help others solve problems have influenced me the most.
What’s the thing that made your life on G+ easier?
I stumbled upon Martin’s profile through CircleCount while I was researching other G+ users to follow. It didn’t take me long to join the Plus Your Business community. In fact, I still remember my welcome post. I related myself to being a sponge ready to soak up all the information I could, without the old sponge smell. Stan welcomed me stating, “That’s definitely one of the most unusual introductions to date.”
What would your advice be to newbies here?
Stop thinking about yourself and start thinking about what you can do to help others. Don’t be the one opening your front door and screaming, “Read my blog!” or “Click my links!” Once you open yourself to helping others, they will do the screaming for you.
How many people do you have in the circles for which you’ve turned notifications on?
It’s a small group of about 25 people. I do tend to request being notified about new posts from posters I like via email, though. I have played with notifications and used the flow system with great success. If you don’t love your homestream you may want to try out the system it really works.
What’s your favourite G+ feature?
When I dove into Google+ Completely, I realized just how much I liked the platform. I also realized there were a great deal of knowledgeable, highly influential people that I suddenly had access to. I used this unique opportunity to learn from them, even those that are half a world away. So, I suppose that would make my favorite feature Google Hangouts. Auto Awesome is also a pretty great perk of using G+.
What has being part of the PYB Academy done for you?
The Plus Your Business Academy has given me tried and true knowledge on Google+ and social media marketing. I’ve not only learned how, I’ve learned why I should use certain strategies and why I should avoid others. The people and tools I’ve been connected with through the Academy provide me with practical solutions. Many of these solutions extend beyond Google+ and can be used anywhere.
How did G+ shaped/changed your professional life?
Using G+ has helped me clarify the direction I need to take to accomplish my goals. I have met some extremely talented people, some of which I am working with on a super-cool and useful tool that I think every G+ user could benefit from. (Sorry, no more details on that yet!) I am also working on launching my brand website, WayneBrett.com, which will be my new home base for projects and clients.
I will always be a salesman at heart, and Google+ has helped me make a career out of doing what I love on my own terms. I take great pride in providing solutions for people that need to connect with specific services, and Google+ has opened up the world to me in a whole new way.
What was the thing you always wanted to know about G+ but were afraid to ask?
Thankfully, I’m not afraid of asking questions. I suppose if there was one thing I always wanted to know about G+ it would be why they made the share input box so darn small.
How you see Google and specifically Plus changing the way a consumer interacts with products and services?
Google+ is consistently making it easier for consumers to connect with local businesses and large brands by providing tools that attract businesses to the platform. On G+, a consumer can connect directly with a business, receive the latest updates, join a product support community page and provide direct input on products and services.
I believe we will see more changes in how businesses communicate. They will need to develop better social listening skills so they can provide what the consumer really needs. The days of social shouting are long gone.
In his interview last Friday Daz Thornton asked:
What do you think the main advantages are of Google+ for a business over the other popular social platforms?
This is an easy one! Google+ is the glue, or as Martin says, the Social Layer that ties together all of Google’s products. Some of the key advantages are:
- Google Search – Why not take advantage of any Social SEO potential?
- Google Local – Through the use of Google Business Pages, businesses can surface more in personalized search results.
- Google+ Communities – There is so much you can do here. In fact, John Dietrich just wrote an amazing blog post about it.
Hangouts and Hangouts on Air – Another revolutionary tool to connect you with your audience.
And now Wayne it’s your turn to ask the next PYB Academy member a question:
Which social media network do you think best compliments your Google Plus strategy?
Wayne on the Web:
Website (coming soon): waynebrett.com
Thank you Wayne!
See you all in the PYB Community!