Training/Coaching Business Case Study

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Overview of Results

We are based in Cardiff, and have been the outsourced marketing department for a company in Australia for 2.5 years. During that time we have almost doubled revenue, at a very low increase in marketing spend.
Below gives you some of the highlights of our detailed case study – also available upon request.

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Total Marketing cost

Year 0 – £105,000 (before we started the work)

Year 1 – £105,000

Year 2 – £135,000

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Traffic Volumes

Year 0 – 79,147

Year 1 – 91,520

Year 2 – 182,968

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Number of Leads Generated

Year 0 – 901

Year 1 – 2,443

Year 2 – 5,342

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Average Customer Value

£2,000 initial sale; £7,000 lifetime value

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Number of New Customers

Year 0 – 141

Year 1 – 184

Year 2 – 252

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Revenue

Year 1 – 41.7% increase in revenue
(from £680,000 to £955,000)

Year 2 – 32.5% increase in revenue
( to £1.28 million)

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How did we do it?

We put Hubspot’s CRM software at the centre of the business, and connected all aspects of marketing to it – making our marketing services transparent, and accountable.

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Testimonial

“Martin and his team have been providing all of our company’s digital and social marketing for the last 2-3 years – They have developed a pragmatic and systemic design and integral approach to our business utilising our Hubspot marketing software and their own drive and determination for Marketing results!
Often operating and adding value to the business well beyond the marketing scope.”
– Joseph Scott,
CEO – The Coaching Room