Category

Digital Marketing

Valentine’s Day marketing

By | Content Marketing, Digital Marketing, Google Adwords | No Comments

We’ve teamed up with SEMrush for the love of stats.

Valentines Day Marketing

How did they do it? Well…
“We gathered 2000 long tail keywords, containing ‘commercial’ words (gift / present / offer / buy / sale / cheap / discount / deal / coupon / best, etc) and the word ‘valentine’ (US database). All the trends and lists of the ‘winners’ were identified considering just this list of keywords.”

How to choose the right ad type in Google Adwords

By | Digital Marketing, Google Adwords | No Comments

How to design your ads to reach mobile customers.

  • Choose the right type of ad for your audience
  • Remember to think like your customers
  • Using mobile ads to drive app downloads

About mobile ads

  • Reach your customers while they’re on the go with ads on mobile devices
  • Understand the different types of ads that can show on mobile devices
  • Learn how to show your ads on different mobile devices, like smartphones and feature phones
  • See how to opt out of showing your ads on mobile devices

If you want to know more, get in touch and let us help you make the most of Adwords!

How Adwords conversion tracking can help your business.

By | Digital Marketing, Google Adwords | No Comments

If you are keen to get more customers then setting up Adwords conversion tracking is a must, including:

  • Tracking phone call conversions from ads
  • Tracking phone call conversions from your website
  • Tracking phone call conversions from your mobile site

Benefits

  • See which keywords, ads, ad groups, and campaigns are best at driving the most valuable phone calls to your business
  • Understand your return on investment (ROI) and make better informed decisions about your ad spend.
  • Use flexible bid strategies (such as target CPA and target ROAS) that automatically optimize your campaigns according to your business goals.

If you want to know more, get in touch and let us help you make the most of Adwords!

What are micro-moments? And why do brands need to start paying close attention to them.

By | Digital Marketing, Social Media Marketing | No Comments

This is what Google say:
Want-to-know moments. Want-to-go moments. Want-to-buy moments. They’re all micro-moments, and they are the new battleground for brands: goo.gl/YaOWRp

Think with Google’s G+ page and Micro-Moments

This is one of the reasons I am obsessed with notifications across platforms, and devices.
Every time someone sees your brand you are reinforcing a relationship with them. And in that moment you are either influencing them to engage (e.g. click to enter into a newly uploaded YouTube video) or not.

And when you can piece together your approach to branding across all platforms, telling a story with every post, then you will begin to increase the number of potential touch points.

YouTube image

Until today (Tuesday 27th, or ‘dark Tuesday as it shall now be known…), you would potentially see a face for someone you follow who +1’d an app in the Play Store. But this seems to have disappeared…

 

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Add in the whole concept of ‘reviews’ (which are still showing faces in Play, and for Local of course) and you are adding a Social movement which is sharing the love (or not) of you business with the world.

Want to talk business? Contact us here!