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Social Media Marketing

10 tips to prevent Social Media Burnout

By | Social Media Marketing | No Comments

Introduction

Social Media is an incredible way to build your brand online.
With tens of platforms, millions of people active and ready to connect, you have an opportunity.

As someone that has spent 10,000+ hours across social media platforms in recent years, I feel well positioned to give you some guidance based on some mistakes I’ve made.
You probably all know which one I spent most time on, and it was truly mind expanding; it was life changing, and felt like world connected for the first time at a higher level – group video calls do that.
It also took a huge investment of time, so l
et me (hopefully) help you address a few of the ways you can get the most out of Social Media. Putting it simply, burnout is not worth it and I was on the edge of that until March last year.

Before we get to the tips, let’s explore the role of language in our lives…(you’ll see where I am going):

“The world is made of language.”

Ever since Jason Silva picked up the gauntlet of cultural transformation from Terence McKenna, we see the emergence of engagement in one main understanding:

The world is not ‘out there’, it exists as a perceptual construct. And language matters.

As the culture changes, so does language.

I remember as a kid we used to call it ‘Sun tan lotion’ which then became ‘sun block’ a few years later. The sun didn’t change as much as we do – our understanding of health alters our perceptions and our use of language.
Which leads us on to…

Addicting vs. Addictive

Since arriving in the US I am hearing this word more ‘addicting’, as in e.g. ‘Milk chocolate ‘Reeses pieces’ can be an addicting…’
(we don’t use this word as much in the UK)

Addictive is an adjective, and

Addicting is said to be an adjective, but actually I would suggest it is not.

You can be addicted and you wouldn’t even know.

If you search Google for ‘meaning addicting’ it hasn’t as yet enabled the result as a separate word:

Addictive

As such, I am not sure this Google Search result cuts the mustard, so to speak.
To me, having failed to learn 7 languages in my lifetime (kind of proud of that, in a very strange way), it looks suspiciously like a verb structure, and likely to stem from the present continuous form of the verb ‘to addict’ i.e. it is addicting.

And this site (Grammar Girl) seems to have dived into this linguistic rabbit hole too, saying “The American Heritage Dictionary lists [addicting] it as a transitive verb.”

Why does this matter?

Well, I would suggest that by making the word a verb it changes how we process the information.
Making it continuous ‘-ing’, like ‘He/she/it is walking/talking/singing’ means that there is an active, ongoing process involved, not a passive descriptive state (an adjective), like it is ‘blue’ or it is ‘fast’. (and adjective being a describing word, but I know you know that – love you Elmo).

Ok, back in the room.

Tips on dealing with Social Media Burnout

Saying something is addictive is a bit like saying ‘fire is hot’. Sure, but so what?
Saying ‘Social Media is addicting’, however, shifts us from this somewhat passive on/off, ‘this is the nature of it’ into a position where it possesses an ongoing power i.e. it continues to have the power of addicting you. But just like fire, it doesn’t have to burn, even though it has the capacity to do so.

These are the global stats for social:

Tips on dealing with Social Media Burnout 2

And these are for social media addiction:

Tips on dealing with Social Media Burnout 3

Saying it is addictive almost makes it, well ‘it’s fault’. Saying it is addicting means there is a relationship you, as a unique individual, has with whatever you are doing.

Fire can be used to cook food, keep your warm, melt metal for machinery (all technology), or it could burn you out. (see what I did there?)
The question is this: what are you trying to achieve through your online activity?
Then approach social in way that serves you best.
Know this: you either consume or your produce. If you are not producing content, then you are consuming. What you really want to be doing is creating quality connections (for business), with the content being the conversation around which those relationships are built.

With all that ‘set up’ in mind, here are the tips:

(And please know, I’m still working on this whole area, and am far from perfect myself.)

1. Switch off your Social Media notifications on your cell phone.
It was my good friend Chris Brogan from Owner.Media that nudged me on this one.
Very pleased he did.
Put simply, stop push notifications and you do Social much more on your terms.

Notifications are digital dopamine. And maybe you need to wean yourself off a little…

2. Close your social media tabs on your browser when you are doing other work.
Know this: your attention can only be on one thing at a time. If it on ‘that’ it is not on ‘this’.
Keep focused and you will get much more done, and enjoy Social Media on your own terms.

3. Go and buy yourself an alarm clock. Like this:

alarm clock
Why? That will stop you turning your phone on at night to see the time. No more will you be all like ‘Oh, I’ll just click a few buttons whilst I am at it.’ No.

And it doesn’t tick. Life changer.

4. Buy a book to write your to-do list in (i.e. know your outcomes)
This is like a rope tied around your waist when you go online.
You can ask yourself, ‘What was I meant to be doing?’, looking at the list in front of you, instead of being pulled any-which-way by the content that is pulling for your attention.

to-do list book image

5. Know that your behaviour is what continues the ongoing pattern
i.e. you continue to behave in a way which keep re-addicting yourself.
If you think that you need ‘more followers’ to be ‘ok’, then you will spend your time chasing that goal.
The follower count, and the engagement though plus ones, likes, emoticons etc, are just metrics within a channel – and ultimately for businesses you need to be brutal as to what is working, or not.

It is not digital (on/off), even though it is (obviously) in the digital domain.
Ok, that could be a linguistic rabbit hole, so let me run with…

6. Pick a carrot, and stick with it. (I’m a writer, don’t you know…)

If you are on social for business then pick one or two main platforms for your attention.
(at least if you want to slow down a little..)
And you can nibble, you don’t have to spend hours on any one platform, consuming.

The complexity you will be experience by posting across seven sites, with seven groups of followers, with seven different cultures…you get the picture.

7. Run these experiments

Do you ‘think of Social’ when you are not on it?
I mean, do you find that thoughts are pulling you back. Are you walking down the street thinking of all the funny Facebook updates you could make? Or, how you could construct the perfect Snapchat story?
And maybe you have the urge to open an app and click a button or two?
Any addicting behaviour requires effort to sustain itself, and it starts with those persistent thoughts.

Test 1
Want to know whether you have a ‘habit’? Well, sit for one hour, or just ‘do stuff for a day’ and notice how many times your mind was pulled toward social. But resist it. Go cold turkey, and then you will get a sense where it is ‘at’ for you.
And yes, posting photos counts.

Test 2
Take one day off from Social, and notice how many times you are ‘tempted’ back.

Test 3
Now imagine months with no posting, no snapping, no liking…
Could you live without it?

(I pretty much stopped for months last year, and trust me, the world didn’t end. Good people were still there when I returned.)

8. Stop. Clicking. Buttons.
I write articles, so I click a lot of buttons most days (like 10,000+) but even when I don’t I reckon I click 3000+ buttons every day. And a lot are relating to social.
How often do you check your notifications? Even when they are not showing any new message? (just to check)

9. Email counts too.
I started on Social Media back in 1998, but then it was friends on email lists (I used to share jokes with people I’d met on my 3 years living overseas).
Email is often more on your terms, but it can still be addicting as you feel you are missing out, or waiting until ‘something’ happens.
Here are some tips for taming your inbox.

10. Be present in your body

Until we get those snazzy contact lenses to wear, and fully connect our neo-cortex to the Cloud to gain an extra few RAM, I think we can learn to put our phones away and simply ‘be here now.’
It may well help restore more presence in the real world, and give you better quality time on social when you are ‘there’.

Finally…

Social Media has become a lifestyle for many people, and it is still early days as to how it will pay off for some.

What I do know is this…

Social Media has opened the doors of the world, and we are all connecting.
The main thing to do is treat it as a tool that helps you connect with the right people for you.
Then you can tell your story, and build your business.

I hope the suggestions I’ve made help you navigate your way through a little more easily.
Get in touch here if you want to chat!

What are micro-moments? And why do brands need to start paying close attention to them.

By | Digital Marketing, Social Media Marketing | No Comments

This is what Google say:
Want-to-know moments. Want-to-go moments. Want-to-buy moments. They’re all micro-moments, and they are the new battleground for brands: goo.gl/YaOWRp

Think with Google’s G+ page and Micro-Moments

This is one of the reasons I am obsessed with notifications across platforms, and devices.
Every time someone sees your brand you are reinforcing a relationship with them. And in that moment you are either influencing them to engage (e.g. click to enter into a newly uploaded YouTube video) or not.

And when you can piece together your approach to branding across all platforms, telling a story with every post, then you will begin to increase the number of potential touch points.

YouTube image

Until today (Tuesday 27th, or ‘dark Tuesday as it shall now be known…), you would potentially see a face for someone you follow who +1’d an app in the Play Store. But this seems to have disappeared…

 

15 - 1 (1)

Add in the whole concept of ‘reviews’ (which are still showing faces in Play, and for Local of course) and you are adding a Social movement which is sharing the love (or not) of you business with the world.

Want to talk business? Contact us here!

Improve Customer Service for Better Online Reviews

By | Content Marketing, Google Local, Google Plus, Reviews, Social Media Marketing | No Comments

Intro from Martin:

Over the past few weeks I’ve been receiving demos for a load of awesome reviews type software, as I am learning the ins and outs of this space.

I asked Reputation loop whether they would like to guest blog for the community, and here it is!

Great customer service:

Great customer service is often a must-have for consumers and businesses alike.  Customers demand top-quality customer service and businesses want to attract and retain those customers.

Beyond retention, improving customer service and making a true commitment to enhancing the customer experience you has added bonuses.  I’m in the business of five-star reviews and creating positive online reputations so let’s talk about how happy customers ARE going to leave reviews and spread the word, and prospective customers ARE going to listen.

Why Customer Service and Online Reviews Matter

When consumers are searching for the best place to spend their money, their buying decisions are heavily influenced by the experiences of previous customers.  With online reviews having such a big impact, it is important that a business who wants to have a competitive edge do their best to please the customer, every time.  That commitment is how you create a company culture where high quality customer is the norm.

Every Ford dealership in your town can sell you a brand new F150, and there isn’t going to be a huge difference in pricing.  But which one makes it a no hassle, enjoyable experience?  You and everyone else can find the answers to everything they want to know about a company or product in seconds online.  In many buying decisions customer service is the differentiator, and the speed and ease of access to other customer’s experiences is why buyer research is so detailed and influential today.

Looking at the emotional side of buying, customers want to feel good about the money they spend. Are your online reviews and reputation giving the warm and fuzzies to prospective customers?

Zendesk survey found that 82% of consumers have stopped doing business with a company because of bad customer service.  So a better question is:  Is your customer service scaring away customers? They need to.

That same Zendesk survey showed 40% of customers began purchasing from a competitor because of the competitor’s reputation for great customer service.   If there are other options in your market, with better reviews and less complaints, you are at risk of losing customers daily.  That is why improving customer service needs to be an area of concentration when building and nurturing your online reputation.

Improve Customer Service for 5-Star Online Reviews

What is your company’s commitments in the area of customer service?  In today’s highly competitive market you need to exceed your industry’s standards of quality of service.  Customers have high expectations when spending their money, and it goes far beyond a simple service or product in exchange for payment. They want fast delivery, competitive pricing and exceptional customer service.

Of the three, the most remarked upon in reviews is customer service because a review is just a recount of their experience with your business. How they “felt” about your business will be less about the product bought and more closely tied to the interaction with your company, the buying process and how the product or service improved their life.

Think about horrible reviews you have read.  There had to be a truly negative emotional reaction tied to that experience to make a person go through the trouble of writing and posting such a passionate warning to others to avoid a business.  Rarely is a negative review a simple “Product didn’t work” statement.  More than likely you will find a lengthy explanation on how the business failed to fix a problem or make things right.  Low one- and two-star reviews are usually a direct reflection of poor customer service.

The brighter side of customer service is that great customer service can trigger an equally as passionate positive emotional response in customers that inspires them to share their exceptional experience with others online.  When you have high standards of customer service, customers are happier and getting those crucial five-star reviews are easier and more rewarding.

Consistently high ratings not only sets you at the top of review site listings, the highest rated businesses are now a major feature of first-page search engine results for local searches which translates into increases in online exposure, as well as customer trust.

4 Areas of Improvement for Better Customer Service and Better Reviews

  1. Control Customer Touch Points. A touch point is every opportunity a customer has to see or hear about your business. These include things like reviews, marketing, ads, logos, and branding, as well as every person online or in-person a customer interacts with throughout their buyer journey.  Insist on clear and consistent messaging, be passionate and concise on where you add value for the customer, and ensure that promises are being kept.  Fewer and fewer human interaction are happening, so customer service needs to be the shining star of your customer touch points.
  2. Website User Experience. People visit your website for very specific reasons. Dig into your website analytics and get a good idea of your buyer’s journey on your website. Whether it is for buying or directions, photos or instructions – pick out the top reasons for your website traffic and make it easy for your visitors to be able to find that information or perform that task.

It’s also now crucial that your website be optimized for mobile! According to a Federal Reserve survey 69% of shoppers who used their phone to comparison shop in a retail store changed where they purchased a product as a result.  Your customers are using their smartphones to research decisions, don’t make them go look somewhere else.

  1. Prioritize Customer Service for You and Employees. Have a clear company-wide standard for customer service and ensure that your employees are aware of the high priority company leaders place on providing the highest levels of customer service. Employees will perform better when expectations are clear and stellar customer service is noticeably a part of the company culture and your commitment to your customers.
  2. By the Book – A saying you will recognize is, “Do it by the book.” Having written standards and expectations eliminates the grey area that separates a customer service issue from a customer service problem. You don’t need a full-length book (or even a whole handbook) to convey the standards and expectations of your company’s customer service. But written somewhere, and supplied to or readily available to your employees should be a document that touches on expectations in regards to face-to-face interactions, phone and email etiquette, and include company customer service commitments and timelines (such as email response within 1 hour).  It should also provide branding and marketing resources such as logos, taglines, and messaging your employees should be using to create a consistent experience for customers.

How to Get Better Reviews that Drive Customers to You

When you start from a foundation of a good product and great customer service, getting positive reviews is not hard.  But it’s also not automatic.  There are a few things you can do to make sure that great reviews keep coming in and posting online where prospective customers are looking for them.

  1. Make Review Management Part of Your Marketing Plan. Make it a priority, budget for it, and you will be rewarded with an improved reputation, more customers and increased revenue. If you don’t have the budget to purchase systematic or automated review management service then set aside some time each week to monitor reviews being left on high traffic sites. Make immediate improvements in areas of your customer service that are reflecting negatively online to increase your chances of getting positive reviews in the future.
  2. AUTOMATE the Whole Process. Imagine how many reviews you would receive if you asked every single customer for feedback on their experience. There are services like Reputation Loop (affiliate link) that automate the review management process of gathering feedback and getting reviews posted online. With Reputation Loop’s intelligent routing, customer feedback that is less than stellar is sent back to the business for special handling, and positive reviews are forwarded to review sites for direct posting. Those five-star and four-star reviews are posted to your social media profiles, and the webpages that impact your business most.
  3. Ask for The Review. When you provide great customer service, there is no reason to shy away from asking customers for a review. When you let them know that you value their opinion and what they have to say will directly influence how you conduct business, they are happy to repay you for your great customer service by sharing their experience with others.
  4. Make it Super Easy to Post a Review. After the customer has paid you for a service or product, make leaving a review a fast and easy process. Smooth the way by being listed in major directories and on high traffic review sites that matter in your industry, and providing customers with direct links to your business profiles on those sites so they are never more than a couple of clicks from submitting a complete review.

Customer service has a huge impact on your company’s reviews, revenue and customer lifetime value.  Studies have shown that nearly 90% of consumers have been influenced by an online customer service review when making a buying decision.  If something is important to 9 out of 10 buyers in your consumer population, it needs to be very important to you too.  You can’t force someone to buy from your company, but with a reputation for great customer service and positive reviews on customer experience you have a powerful influence over who they trust with their purchase.

Find out more from here! (affiliate link)

Google Plus and Social SEO Facts and Evidence

By | Google Plus, Google SEO, SEO, Social Media Marketing, Social SEO | No Comments

Introduction:

Two and a half years ago I began building my personal blog in relation to Google+ marketing; then from September 2013, I focused all of my attention on building Plus Your Business. For both sites I’ve created content, had great guest bloggers, and shared content via my profile and the PYB page. Everything achieved has been due to the support and engagement of the Google+ community; the social visits have largely come from this source within the first month, and then the engagement with that content has signaled to search that “hey maybe other people who like to see this too!” and it then shows up for a) personalized results (inc. G+ posts), and b) incognito too.

This post is shows you the facts, the results, the evidence that the way we work with clients and train people in the Academy really does work. We are building a number of client case studies which will also be released by early 2015 as well.

How Social SEO using Google+ ‘works’

There is a load more information available on the PYB website, but here are a few keys to the process:

  • Create content that deserves to re-surface
  • Do your best to make that content ‘ever green’
  • Build relationships on Google+ with people who are already authorities on the subjects for which you want to rank
  • Build a community of people around you who regularly share your content ‘around this subject’
  • Look to have a considerable number of pieces of content produced and distributed prior to the more challenging terms/phrases for which you wish to rank
  • Look to use opt-in ‘niche circles’, and be prepared to run community driven campaigns which will amplify your content
  • Re-amplify when the content becomes ‘stuck’ in Search and doesn’t seem to move

This is the approach we have consistently taken, and as you will see, the results can be outstanding.

Here is a full blog post on this for y’all: Google+ and Social SEO

A few things:

The ‘pretty’ graphs are sketches, i.e. not to scale – but the numbers reflect the posts to which they relate.

We have called the first month ‘Social’ and named the entire life of a post ‘Social and Search’: the reality is that, often, we have achieved a first page, incognito result within a few days, meaning that the first month’s stats may well include ‘Search’ too. Also, when content is re-shared on Google+ after this initial month, the stats are blurred as there is a Social element there too.In addition, the ‘spikes’ you see in the screenshots are reamplification of orginal posts.
All of that being said, however, you will have a good idea of what we have achieved by putting the Google+ community first, and how Search and Social can work hand in hand.

What to see how quickly this post made it into Search?

Yep, personalized and incognito results – Number 1 after 2 days.
(Which is why I say I am generalizing that Social is the first month – it can be very quick indeed for some terms, and personalized search even more so.)

MartinShervington.com

To begin, this graph is for my blog, and here is an overview of total visitors for the past 12 months:

MS overview

MS Overview

Next, let’s take a look at the total number of Page Views for the site:

MS.com

Total Number of pageview: 504,707

Average time on page: 00:05:23 mins

MS

Plusyourbusiness.com

Ok, so now let’s move onto the Plus Your Business website, which launched early September 2013.

And here is an overview of activity for the past 12 months, starting with total number of visitors:

PYB overview

PYB Overview

And next you can see total Page Views:

PYB

Total Number of visits: 306,826

Average time on page: 00:02:54 mins

PYB

Ok, so that is the website overview. Let’s next move into taking a look at individual posts on the sites…

What is Google Plus

Update! Now this is over 300,000 unique vistors:

2015-03-25_09-19-20

Here is the first month of activity on the most popular post to date:

What is googleplus_Month one

Total visits in first month: 25,142

Average time on page: 00:05:20 mins

What is Google Plus_Month_OneNEW

Social activity was great, but as it secured the desired position in search to answer the query ‘What is Google Plus?’ (and variants of it), what happened next was very cool..

Here is an overview of the last 15 months:

What is googleplus_Whole duration

Total Number of visits: 258,789

Average time on page: 00:05:10 mins

What is Google Plus_WholeDuration NEW

Yes, that is 250,000 who have been introduced to Google+ through our training materials, just from this one post.

Social = 9.7%
Search = 90.3%

Ok, so what next? Well, Google+ is great for marketing, so here is a blog post just on that…

A complete guide to Google+ Marketing

Here is the first month of activity:

A complete guide to Google+ Marketing_Month One

Total visits in first month: 6,338

Average time on page: 00:04:43 mins

A complete guide to Google+ Marketing_Month One NEW

Here is an overview:

A complete guide to Google+ Marketing_Whole Duration

Total Number of visits: 11,369

Average time on page: 00:04:48 mins

A complete guide to Google+ Marketing_Whole duration NEW

I know what you are thinking…that is not quite so impressive! But hold on, look at the dates…this only launched in July 2014, and we are able to targeting a value nice phrase that is converting attention into leads. Search for ‘Google Plus Marketing’ in an incognito window and you’ll see it is rockin’ Search results.

So, what next…

Social = 55.7%
Search = 45.3%

Google Plus For Business and Individuals

This post is one that is aiming to capture the eye of everyone looking at Google+ for business application.

Here is the first month of activity:

Google Plus For Business and Individuals_Month One

Total visits in first month: 7,890

Average time on page: 00:05:18 mins

Google Plus For Business and Individuals_Month One

Here is an overview:

Google Plus For Business and Individuals_Whole Duration

Total Number of visits: 15,525

Average time on page: 00:04:38 mins

Google Plus For Business and Individuals_Whole Duration

So, Search is delivering double the initial social activity.

Social = 50.8%
Search = 49.2%

Beginners Guide to Google Plus

Here is the first month of activity:

Beginners Guide to Google Plus_Month one

Total visits in first month: 2,482

Average time on page: 00:03:52 mins

Beginners Guide to Google Plus_Month One

Here is an overview:

Beginners Guide to Google Plus_Whole Duration

Total Number of visits: 8,868

Average time on page: 00:03:29 mins

Beginners Guide to Google Plus_Whole Duration

Where social drops off, Search picks up the slack! Next…

Social = 28%
Search = 72%

Complete User Guide: Google Plus Pages for business and brands

Here is the first month of activity:

Google Plus Pages for business and brands_Month One

Total visits in first month: 3,140

Average time on page: 00:12:33 mins

Google Plus Pages for business and brands_Month One NEW

And here is an overview of the entire duration:

Google Plus Pages for business and brands_Whole Duration

Total Number of visits: 38,826

Average time on page: 00:09:22 mins

Google Plus Pages for business and brands_Whole Duration NEW

Yes, we went from 3,000 people in social to 38,000 including Search over the duration of the post.
And we could refresh the content, re-amplify and give it a lift too.

Social = 8%
Search = 92%

The Ultimate Guide to Google Plus Posts

Here is the first month of activity:

The Ultimate Guide to Google Plus Posts_Month One

Total visits in first month: 4,797

Average time on page: 00:10:10 mins

The Ultimate Guide to Google Plus Posts_Month one NEW

Here is an overview:

The Ultimate Guide to Google Plus Posts_Whole Duration

Total Number of visits: 44,244

Average time on page: 00:07:37 mins

The Ultimate Guide to Google Plus Posts_Whole Duration NEW

So, 4,000 lead to 44,000 on this one. Building communities around your content really can get you Search results!

Note: the spike was due to re-amplification of the content, which often gives it a lift in Search.

Social = 10.8%
Search = 89.2%

Ultimate Guide to Google Hangouts

Here is the first month of activity:

Ultimate Guide to Google Hangouts_Month One

Total visits in first month: 9,089

Average time on page: 00:10:19 mins

Ultimate Guide to Google Hangouts_Month One  NEW

Here is an overview:

Ultimate Guide to Google Hangouts_Whole Duration

Total Number of visits: 110,337

Average time on page: 00:09:35 mins

Ultimate Guide to Google Hangouts_Whole Duration NEW

And yes, on this one too – 9,000 Social turns into 110,000 Social and Search combined!

Social = 8.2%
Search =
91.8%

To conclude:

Google really has changed over the past few years, especially as the default setting is now personalized/private results. Social really matters. And by Social I am really talking about Google+
You may like to think about it this way, after the ‘news’ i.e. the first wave of activity in Social, it will often be down to Google Search to sustain the visitor volumes to your website.
The key though is this: think about building community around your content. This will enable them to amplify it, and signal to Search your content should be seen by more people.

When it is new, people say “read all about it!” (i.e. engage with it) which turns into a piece of content becoming ‘authoritative’ in Search. Then people pop to the library, i.e. Search, and access the content, even if they did not see/engage with it themselves in Social.
Google+ enables publishers, bloggers and content creators to level the playing field in terms of ‘size’ of business – now it is about being unique, and producing high quality which enables people to feel we are answering the questions, solving their problems, in the best way for them. So, does Google+ tilt the ‘Search’ field toward you? Yes it does.

Streamline your Social Media with Friends+Me and Google+

By | Google Plus, Google SEO, SEO, Social Media Marketing, Social SEO, Useful Tips | No Comments

Friends+Me will help you to save a lot of time dealing with social media. Keep reading!

Every small and mid-sized business owner know that social media presence is a necessity these days. Time does not grow on trees and helpful tool can come in handy. That’s where Friends+Me as a cross-promotion service comes to play.

You can spend all day long on Twitter, Facebook, Linkedin and so on but it will not matter next day because people tend to forget really fast so the only strategy viable in a long term is consistency and focus. You have to publish new content on a regular basis to multiple social networks and that can be extremely time consuming.

I’ve prepared 8 tips that will help you to start with Friends+Me and to focus on Google+ and on creation and reshare of a great content.

Don’t forget to follow Friends+Me on Google+ to get the latest updates, tips and tricks!

 

1. Publish once and let Friends+Me assist you with the rest

Google+ is a great source of a high quality content, you should take advantage of that and reshare to your Google+ profile or your client’s Google+ page. Friends+Me promotes all new posts to other social networks for you.

Just GET STARTED with our free plan.

Friends+Me

2. Improve your SEO while having fun with people on Google+

You may think that SEO is dead and social media is all that matters these days. You would be right because publishing on Google+ is the best SEO technique there is.

Social media matters these days more than ever. So the best strategy is to customize message for every single social network to get the most out of it BUT what if you don’t have the resources needed for such a massive task?

With Friends+Me and Google+ you’ll get the power of social media marketing, FOCUS and SEO almost for free.

Oh, and I cannot forget to mention Google+ Authorship, which will help Google search engine to help your potential customers to find you. Amazing feature!

 

3. How to control reposts destination

There are basically two ways Friends+Me handle reposts of new Google+ posts.

Friends+Me reposts all your new publicly published Google+ posts to accounts assigned to the default destination accounts group unless your post contains one or more control hashtags. In that case, reposts are published only to accounts assigned to control hashtags used within your post message.

Short version is that Friends+Me reposts to accounts assigned to control hashtags found in Google+ post otherwise to default destination accounts.

Friends+Me -  Account Routing

Friends+Me – Account Routing

 

Repost to a default destination accounts

See the left column Default destination accounts on the screenshot.

Friends+Me skip all posts that contain #ns, #noshare or #plusonly hashtag. It is possible to create your own “noshare” hashtags.

Hashtags controlled reposts

See the right column Control hashtag groups on the screenshot.

There is a predefined group of control hashtags and you can create your own custom control hashtag with destination accounts of your choosing.

 

4. Schedule reposts to other social networks

Repost scheduling feature allows you to predefine times at which you’d like Friends+Me to publish new reposts to your destination social accounts (Twitter, Facebook, …).

That’s a great feature because by specifying times at which the biggest number of your followers is online on other networks you’ll be able to increase overall engagement and the count of actions such as favorite, like, retweet and so on.

All you have to do is to go to detail of your destination accounts and enable repost scheduling feature. The best post times, which you can of course customize to your needs, are used for every type of social network.

Friends+Me - Account Scheduling

Friends+Me – Account Scheduling

 

HOT TIP !

Do you need some time to be able to fix mistypes that may appear in your newly published Google+ posts before they are reposted to your other social accounts?

Enable delayed repost scheduling for your destination accounts (Twitter, Facebook, …). Once you enable this feature Friends+Me will delay publishing of new reposts to other social accounts for a specified amount of time which you may use to fix any mistypes or just to update your Google+ post message.

Friends+Me - Delayed Account Scheduling

Friends+Me – Delayed Account Scheduling

 

5. Schedule posts for your Google+ pages

There are times when you’re kissed by a muse and create more than just one great post. What you should do once you have one or more posts prepared is to schedule those posts to be published automatically at times you pick so you don’t have to worry about it anymore.

Post scheduling is also great for times you decide to finally go on vacation because you deserve a really long one 🙂

Friends+Me allows you to schedule posts for Google+ pages. Every post published this way is reposted to other social accounts in case the routing is configured properly.

All you have to take care of is to pick the right time and Friends+Me will do the rest for you.

Friends Me  - Account Publish

Friends Me – Account Publish

 

6. Invite team members to help you manage your social accounts

Everybody needs a helping hand from time to time. You can invite your co-workers and friends to help you manage your accounts and publish great content.

To invite a team member you’ll have to visit your Friends+Me profile.

Friends+Me - Profile

Friends+Me – Profile

There select the Team menu.

Friends Me -  Team Members

Friends Me – Team Members

You can pick one of two roles for your new team member.

A team member with role Profile Manager can manage your entire Friends+Me profile as the owner does. For example, to connect/disconnect social accounts, change configurations, subscribe to a premium plan, invite other team members and so on.

Team member with role Account Manager is able to manage only selected subset of accounts. For example, they will be able to schedule or publish new posts, update account’s link shortener, update repost schedules and so on.

All you’ll have to do to invite a team member is to input your team member’s email address, pick a role and Friends+Me will send your new team member an email invitation.

 

7. Master your Google+ post title not just for Twitter reposts

You should use a proper format for your Google+ posts, the most important thing is to use title, because Friends+Me will use only the title for Twitter reposts in case your post contains more than one line.

What Makes a Good Headline? https://plus.google.com/+dustntv/posts/BRRifvc7wXX

Here’s an example of Google+ post with title and how the Twitter repost looks like.

Google+ post - All premium features FREE for EVERYONE

Google+ post with title

Twitter repost - All premium features FREE for EVERYONE

Twitter repost of Google+ post with title

 

8. Track your Google+ accounts insights

Friends+Me partnered with CircleCount recently and thanks to this partnership Friends+Me is able to provide you with an important insights for your connected Google+ accounts.

Google+ account insights offers these metrics:

  • How many times your Google+ profile/page and its content were viewed.
  • How many new people follow your page/profile.
  • Comments, shares and +1s on your last 50 public posts within the last 4 weeks.
  • CircleRank index tells you how your account stands against all other Google+ accounts indexed by +CircleCount service, for more info check http://www.circlecount.com/faq
Friends+Me - Google+ Account Insights

Friends+Me – Google+ Account Insights