Does social media marketing work for business?

Does social media marketing work for business?

Here is a link to the full report:  http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2015/

Benefits of social media marketing

The top two benefits of social media marketing are increasing exposure and increasing traffic. A significant 90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 77% reporting positive results.

Most marketers are using social media to develop loyal fans (69%) and gain marketplace intelligence (68%).

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Improved sales

It takes time to develop relationships that lead to sales. However, a large percentage of marketers who take the time find great results.

For example, more than half of marketers who’ve been using social media for at least 2 years report it helped them improve sales. More than half who spend 6 or more hours per week find the same results and 73% of those who spend 40+ hours per week earn new business through their efforts.

Improved sales

Increased exposure

With as little as 6 hours per week, the vast majority of marketers (91%+) indicated their social media efforts increased exposure for their businesses. Nearly all marketers (91%+) who’ve been employing social media marketing for one year or longer report it generates exposure for their businesses.

Increased exposure

Grew business partnerships

More than half of marketers who’ve invested at least 2 years in social media marketing report that new partnerships were gained.

Grew business partnerships

Generated leads

By spending as little as 6 hours per week, 66%+ of marketers see lead generation benefits with social media.

Generated leads

Reduced marketing expenses

More than half of those who spend at least 6 hours per week on social media efforts saw a benefit of reduced marketing expenses.

Reduced marketing expenses

Improved search rankings

Improved search engine rankings were most prevalent among those who’ve been using social media for one year or longer, with 54%+ reporting a rise.

At least 61% of those investing a minimum of 6 hours per week in social media marketing saw improvements in search engine rankings.

Improved search rankings

Increased traffic

A significant 81%+ of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.

Increased traffic

Provided marketplace insight

Of those with at least 1 year of experience, 63% or more found social platforms provided marketplace insight. At least 71% of those spending at least 6 hours per week were more likely to gain marketplace insight.

Provided marketplace insight

Developed loyal fans

Of those who have been using social media for at least 1 year, 64% found it useful for building a loyal fan base.

Developed loyal fans

Established thought leadership

More than half of marketers who have been using social media for 2 or more years (57%+) have been able to establish thought leadership.

Established thought leadership