Getting visual on Google Plus, with Guy Kawasaki and Peg Fitzpatrick

Getting visual on Google Plus, with Guy Kawasaki and Peg Fitzpatrick

Martin: Hello. This is Martin Shervington. And today we’re going to be looking at getting visual on Google+. And I’m joined by two very, very special guests – Guy Kawasaki and Peg Fitzpatrick. And we’re going to be talking about the #CanvaQuest that we did yesterday, which was a community game. We had two teams, a Team A and a Team B. We have a load of images that were created on the Canva site. And we’re going to discuss what works on Google+ and maybe beyond as well.

So I’ll stop rabbiting on and welcome first Peg. So hello Peg.

Peg: Hello Martin. Thank you for having me.

Martin: Always good to see you. And what is your role with Canva? So I just want to explain, this is fun for me. This is just a fun thing to support Peg and Guy. But you guys are working with Canva. So what do you do?

Peg: We are. Well first I was just a big Canva and used it for a while secretly and didn’t tell anybody. But now that everybody knows, I am head of social strategy for Canva. So I am working directly with Canva.

Martin: Well I think people did know that already, didn’t they?

Peg: Well I didn’t tell anybody I was using Canva for a long time.

Martin: Well that was a bit, that was your secret weapon. So it’s now out.

Peg: It was. People were asking and I was like, I don’t know.

Martin: And Guy, how are you doing?

Guy: I’m doing great.

Martin: Good. It’s good to see you. It’s been a while since we’ve hung out.

Guy: Well now that you’re in Silicon Valley, I thought we’d see each other less.

Martin: I’ll be back soon. We’ll catch up.

So what have you been up to? So you’re now chief evangelist for – I saw that post go out, which is why I got in touch with you about it. That went out a few weeks ago now.

Guy: Yes. We started – just so that it would be easy to remember – we started on April Fool’s Day.

Martin: Always a good plan.

Guy: We could have started in January. But we said, nah, let’s start four months later so it’s easy to remember. So I am chief evangelist of Canva. It is a title that I resurrected. I used it originally at Apple in 1995. And I’ve not really worked for a company full time since 1997. So this is the first time I’m all in.

Usually I’m an advisor. For example, I advised the CEO of Motorola for a year. But this one is all-in, full time employee. I actually did the whole Eric Schmidt, Steve Jobs thing. I took a salary of $1.00 per year and everything else is in stock options because honestly I’m trying to create wealth, not income at this point, if you know what I mean. And that’s what I do.

So I go out. And I used to spread the good news of Macintosh. And now I spread the good news of Canva. Because that’s what an evangelist does. That’s what the word means. Spreading the good news.

So I think that Macintosh made computers accessible. And I think EBay made e-commerce accessible. And YouTube made video accessible. And now Canva is going to make design accessible.

Martin: That’s great. Cool. Okay. And I started using this before I thought about the hangout. And I had a gentle prod. I went I can use this.

But that wasn’t the thing that got my interest. The thing was when I went to my assistant and said, can you go and do some design for the show and weekend roundup that we’ve got?

And she went and sent me the link that would allow me to go into the cloud essentially and to edit it. That was it. Because Google Drive, I’ve been doing that for ages. So I related to it, because I could see it’s cloud-based.

Is there html5? I get out of my depth now with understanding.

Guy: Yeah.

Martin: It is. So this is now the next wave of what’s going on on the web. So there’s lots of flexibility with how things can look and be moved around within a webpage.

Guy: Amen, baby.

Martin: Cool. That’s great.

Shall we – because this has been a community event. Let’s just do a quick overview of what it’s about. So the idea was that we’d go to the site and we’d use the #CanvaQuest. And I have to say, it probably took about 40 minutes before I saw it trending.

So there’s a post which I’ve got, and I’ve created it into a GIF, and we used Canva to create the images, which is on the Plus Your Business site, which will show you the times when it trended. And it trended for 12 hours. So people are active on this all over the world all day. And there many different styles. And the idea was what can you do with this site?

Also the Plus Your Business Community, people have been asking about design style. And I’m just trying to remember, yes it was Charles Pyatt. He was doing a round up for himself.

And I looked and said, have you tried Canva yet? Because I know some other principals, the people that are replying, you can use the site well and create better stuff sometimes than if you’re doing it on your own and got any design skill. A hell of a lot better if you’ve got any design skills.

So all of that came together. What can you create? Now Hilary and Stan are going to come in to review that. But before we get to that point, let’s talk about general approaches on Google+ content, starting with Peg. What works when it comes to creating images, because you’ve rocked this. Now we know the secret. You’ve rocked this for a long time.

Peg: Yes. The secret for me was using the 800×1200 size, which is a default size in Canva, which I started talking about, and that’s how I found the size. It was a default size in Canva.

So I’m always willing to test stuff out. So I just kept going bigger and bigger. So I just thought, well I’ll try that one. So using the templates in Canva, I take them in. And then I make great posts.

So for example, if I find a post that I really want to share, but it doesn’t have a good image on nit, I don’t want to share it on Google+ because it’s not going to get any interaction. So for example I saw one of Mark Traphagen’s posts, which was of course brilliant. But it didn’t have a really good big image with it. And I think it maybe was for your blog. It was a Google+ post about the keys.

Martin: Yeah! That was great. That was Canva. You didn’t tell us that until now.

Peg: Okay. Now you know. I took it into Canva. I made a custom image for it. And I pinned the image. Then I shared it on Google+ with that large image. And it got a ton of interaction on Google+, like way more than your original share or Mark’s original share.

Martin: 8K or something. It was a considerable amount.

Peg: Yeah. It was a considerable amount. It took me maybe 5 minutes, maybe 10 at the very tops, to create a fantastic image that was shared all over Google+ and Pinterest.

So it’s definitely worth the time. And as blogs progress, I think, and get used to the more visual web, with both Facebook and Google+ having larger images, I don’t think you’ll have to create your own. But I think it’s worth it if you find a post that you want to share with great content putting together a great image with it knocks it out of the park on Google+.

And it also solves the problem of can I legally use this image, which is a very big issue in social media. People take images that they don’t have permission for. So when I make my own custom graphic, I’m golden. I share it. I don’t have to give attribution. See Martin, your mouth is opening that’s so smart, right?

Martin: But the reason that’s smart is that you and I have spoken about this. We’ve had lots of conversations around people using copyrighted image.

Peg: This solves the issue, totally.

Martin: It’s a very delicate thing. But if people get it wrong, they get a copyright strike.

Peg: And it’s not worth it. You’re complying with Google. You’re being a good citizen of the net, because you’re not stealing people’s images. And you can use stock images in there. If you use any that are $1, you have permission.

So on many, many levels, it just made my whole life easier. I made better images. I have permission for all of them. And they look fantastic. And when I started using Canva, my Google+ and Pinterest both exploded.

Martin: There you go. And Guy, do you still make your own images, or do you have someone else make them? Let’s ask that. I know people are going to say – does Guy –

Guy: Actually I do both. I make a lot of my own images with Canva. And I also Peg posts for me sometimes. She makes her images. She makes the images as me. So I do both.

I want to back up though. I want to make it crystal clear that based on what Peg and I see, every post should have either an embedded video or a picture. Like literally every one. And if you want to get even better, right now Google+ it sucks in this picture from the source. But that’s kind of a crap shoot. You never know which picture is going to grab. You don’t know how it’s going to crop. There’s a lot of things going on.

So the test for me is if it’s worth sharing, if it’s worth posting, then it should be worth spending 5 more minutes to make a great graphic to get the most effect you can from the post. So if it’s not worth spending 5 minutes, probably you shouldn’t post it. And I think just everything should have a picture or an embedded video at this point.

It is a very noisy world and without this kind of beautiful graphic, I don’t think you’ll get heard. So that is a key lesson that many people have not yet internalized. Every post needs a picture.

Guy Kawasaki - It is a very noisy world and without this kind of beautiful graphic, I don't think you'll get heard.

Peg: Well there is the debate of the people on Google+ who think it’s best to embed the link. And they don’t add a separate image. Google did help out, because if you have a great image on your own blog, it at least posts something a little bigger. But most are very, very small.

And I fought against the image for – everybody told me not to do it, like Martin.

Martin: I always said do both. That’s the thing. Use the embedded link if you’re really looking at the SEO side and then use the large to get the second lift. I’m with you. But it depends on the purpose of the post. But I think for general posting, bit image. Big image and value.

But you guys are doing both on your pages still aren’t you? So it’s getting the right size for the embed.

Guy: Yeah.

Martin: But you’re right on mobile. It doesn’t apply. So if people’s usership is mobile, then – big images are going to work.

So I’ve got a couple of design points. Starting with Guy. What makes a good image? I know we’re saying big pictures, colorful, but what to you, what gets your eyes in terms of fonts, colors, and things like that?

Guy: For me it’s all about contrast. Coming as an author, I’m so trained to think in terms of the thumbnails on Amazon. So lots of people design this really beautiful cover that when they look at it in a 6×9″ format, they’ve got this delicate font, and they’ve got this pretty light blue unicorn, and 50 different blurbs on the cover. And they look at this work of art, 6×9, and they say, what a beautiful cover. It’s so me.

And then when you see it on Amazon, you cannot even read the title, because it went from 6×9 to about 30 pixels. And that has so influenced my thinking in everything that I apply it to social media too. So I want big picture. I want bold fonts. I want contrasted color. White font on black background. I want it bright. I want it in your face.

Peg: That is his style.

Guy: I’m not trying to delicate and airy-fairy. And I’m not trying to be kum-ba-yah and sharing experiences in E-Harmony. I want to be in your face so you click on my post.

Guy Kawasaki - I'm not trying to delicate and airy-fairy. And I'm not trying to be kum-ba-yah and sharing experiences in E-Harmony. I want to be in your face so you click on my post.

Peg: Guy, going back to what you said, though, your correlation between bigger books going down to the little thumbnails is exactly what people need to think about it. If they don’t put a large image on mobile, they get the postage stamp size.

Martin: And that’s a really big influence.

Peg: It’s exactly the same. So your theory carries over. I like to point out when Guy’s right about stuff.

Guy: It’s so seldom!


Martin: I’m just reading some of the comments. It’s great. People really like the site. Well done folks. You’ve introduced something to us very cool.

Guy: Can I say something?

Peg: – if it was awesome.

Guy: Yeah. I mean, it got us out of retirement.

Peg: One of us wasn’t retired.

Guy: No. Neither of us was retired. But I have to say that in my personal history, I have probably demonstrated more software than anybody else in the history of mankind, because I had to do so much demonstrating of software as my software evangelist role at Apple.

At Apple, not only did I have to get people to write software, but I had to convince people that there was Macintosh software. That was probably harder.

And I’ll tell you the software that was just the greatest to demonstrate in my career was Mac Paint, because Mac Paint just removed the scales from people’s eyes. Here was a world where everything was 24×80 straight columns of text. And then boom! You show up with Mac Paint. And you have spray cans and brushes and draw rectangles and fill patterns and fonts, integrative, multiple size, multiple style. Like, people are – I was going to use a sexual term. But they just started perspiring.


Peg: You can insert that term yourself at home people.

Guy: Yes. Or as Jose Garcia would say, they soiled their linens.

So there was Mac Paint. And then a few years later there was Page Maker. So you showed people Page Maker and they said, wow! So I can be a printer. I can be a publisher. I can create my own documents. So that was the second great piece of software I demo’d. And then Canva is really the third. It is so easy to do a great Canva demo.

That’s a very good test for entrepreneurs. If it’s easy to demonstrate what you have, you might have something good. But if it’s really hard to demonstrate, you probably have a piece of crap.

Guy Kawasaki - If it's easy to demonstrate what you have, you might have something good. But if it's really hard to demonstrate, you probably have a piece of crap.

Peg: And if it takes a long time to explain it. Like the email that we won’t even say what for that someone sent you. And they couldn’t even, like the longest email. They couldn’t even explain to you what it did.

Guy: This entrepreneur sent me an email that was 9 pages long.

Martin: Just to say, it wasn’t me.

Guy: 9 pages to explain how their product differed from Instagram and Snapchat. 9 pages! I was amazed.

Martin: But you read it and got back to them and gave them feedback. Do your elevator pitch.

Guy: When you have something that’s 9 pages, it’s beyond feedback. You just give up.

Peg: Shayla said it was the bastard child it Snapchat and Instagram.

Martin: On that note, we’re going to come back to the community.

Stan, who is one of the Plus Your Business moderators, and Hilary are going to join us. Having had the bastard child of the Snapchat. Let’s move on to Stan. Welcome!

And we’re going to talk about now some of the members of the community and what they’ve got up to. Who we’re going to feature.

And eventually at the end of this we’re going to declare Team A or Team B as the winner of the #CanvaQuest.

This could be the first of many quests that we do, folks.

Guy: Is Stan in a geisha house there?

Martin: Looks like, doesn’t it? Hello Stan Bush. You’re muted probably Stan.

Stan: Yeah, can you hear me?

Martin: I can hear you now. This thing’s on. Welcome. And Hilary, welcome to Hilary as well. Good. There we go. I’ll explain. Team A, Team B, all I do is set the scene. I’ll explain the process. I took the circle of everyone who said, yeah, I want to play. And there was roundabout 156 people. And I then took the top section of that circle and made it Team A and the bottom section of that circle and made it Team B. Same message to both. And let yourselves organize. And just see what happens.

And I suggested started a hangout to both teams. And that’s what happened. So Stan started the hangout for Team A. You can speak if you want Stan.

Peg: Stan’s speechless.

Stan: Hello.

Martin: No. Not sure what’s going on. No, you’re silent. You can sort yourself out Stan.

And then Hilary. Are you audible?

Hilary: I am. I have no problem.

Martin: Hangout works. So you then were doing Team B. So we’re going to start, because Stan’s really quiet, with Team B. We’re going to feature some of the people in Team B. And I’ve got a few people on my list as well. Who do you want to draw attention to in particular?

Hilary: Sure. I’ll do a screen share here.

Martin: Peg and Guy you can chime in. I’ve blue boxed Hilary. So we’re going to have her on screen, but we can all speak.

So this was one of the first things. And this was Laura Crawford I think.

Hilary: Yes. So Laura did a great job of putting together the collage of all the team members here on Team B.

Peg: That looked great when it was on Google+ too.

Martin: And the thing is you have to download those pictures. So this is a lot of work that went into this. And I’m going to give a shout out to George Seppidge as well, because he did the same thing. I now it took him about 8 hours over here to do it and then about 10 minutes in Canva to download the images and upload them all.

But what this does – I think this is a really good tip for people – is these collages bring people together. And it’s a great way of visually displaying what you know, is that we’re all part of that circle. This makes it explicit, these faces.

And we’re so used to the visual recognition that when you put somebody’s face on something, it just draws attention, engages you, and you relate. So I think that was great. So well done Laura.

You’ve got another one. That’s Proctor.

Hilary:  He had a nice 7 steps. Nice production. His 7 daily steps post. And I can enlarge one of these if you’d like. And then made one for the 7 different steps, with the highlighting of a key word, Focus, Food, Fitness, etc.

Guy: You see, I look at these three graphics, and I say, this just warms my heart. Because you look at that, and you say, how would mere mortals have done that before?

And it has a great graphic. It has this big word Focus, Food, Fitness – the three Fs. Family picture. Nice dark background. Contrasting font color. I look at that. I say halle-freakin’-lujah. That warms my heart.

Martin: I think this is the point. I remember when I started out doing graphics on here, they weren’t very good. And I’ve been running around telling people about a program called SnagIt, which I use it. And it’s a screenshot program. But it’s still me and my lack of design training that I’m stuck with.

And I’ve got better. It’s taken me two years and I’ve done a lot of content. But this is a way of quick starting, really. Of jump starting us to a place which makes stuff engaging. And he’s created a theme, which I think is really interesting as well. It doesn’t mean you have to recreate each time. He’s now got something that can be rolling out for the next lot. And you can change the background color and do another set and so on. And that’s why it makes life a lot easier and saves a lot of time.

Great. Well done. And Hilary, who else have you got? I believe Willian. I believe I’ve got your name wrong. As a Welshman, you can tell me off in private. Hilary, can you say his name instead, because I haven’t got a clue.

Let’s talk about this. This is a very Welshy thing. So we’ve got meet the neighbors.

Peg: I love that graphic. It says a lot. It’s a perfect example of there’s not a ton of overwhelming text. It just tells you what it is right there.

Martin:    So Sedonia is North Wales. And it’s holiday cottages. Now the meet the neighbors, to me, conceptually it’s not just a graphic. It’s a clever thing. It’s related. I don’t know have to spell it out for everyone. The idea being he’s managed to take the concept and deliver something that you would be quite happy to see in a magazine.

Guy: Is that a COW-a-saki?

Martin: Oh, we’ve got you back now Stan. Excellent. But no, really well done. That was excellent.

Hilary, have you got any others?

Hilary: Just a last family shot for people thinking how they can tie this in with some of their personal –

Peg: Julie Jeanine. Go Julie. That’s beautiful!

Martin: There’s so much flexibility.

Guy: So just so people know, those five people there, they’re all in a frame. And all people had to do was drag and drop the picture into each frame. And they could crop it however they wanted.

So try doing that without a tool like Canva.

Martin: Yeah-yeah-yeah. No, exactly.

Peg: And then she did some nice layering with her text. That’s beautiful.

Martin: And I can see Mike Alton commented. There’s a few people, Hilary we’ve got to come back and we’ve got to give shout outs to lots of other people as well. So if you want to go through and build your list there. And then we’re going to come back and decide on Team A or Team B.

Stan Bush, do we have a silent Stan, or do we have the usually Stan?

Stan: Well I think we have the chatty Stan here, I think.

Martin: I like that. I prefer that. So Stan, let’s talk about Team A. How was the experience, to begin with?

Stan: It was unbelievable. I put together a hangout, and then I put together a community. And they ate it up. And it was just chat-chat-chat. It was great the way they came together, because I didn’t have to do a lot other than try to keep up with the posts.

Martin: That was great. So that was an additional thing. I wanted to find out what happened when you had two teams. And the community, I didn’t say, guys, set up a community. It was just, let’s wait and see.

So I think there’s a lot we can learn about what works, the engagement that happens. I mean, we can go back to the community and see how the two different lots performed. So this is great for a Google+ learning experience as well.

Now Stan, let’s talk content.

Stan: Okay, I’m going to go to the screen that’s got Dale Griffiths on it.

Martin: Another Welshy. Well done Stan.

Stan: Yeah. He is from the UK. And he said he’s never worked an Android device, and he’s still breathing.

But what I really liked about this is he tied in the old with the new and the in-between. Because it’s what do you call a Storm Trooper playing Monopoly? A Game of Clones. So you’ve got these 3 different gaming things going on. And there’s a lot of people who are fans of all of those shows. And it got 176+, and 47 shares.

Martin: We’ll do a screen share Stan. Are you good to show us the view as Hilary did, if you happen to have it available.

Peg: He hit the meme, because it was Star Wars Tuesday.

Martin: That was the thing, so Star Wars Tuesday was trending at the same time. That was two years ago we started that.

Peg: Good one.

Guy: You had it there Stan.

Martin: Stan, there you go. Well done Dav. That was nice. And I think that’s another thing is how to be using content on the right days if you want to get the engagement up.

Let’s just talk about this. Why do we care about engagement? Guy first.

Guy: Because we want to make money. What?

Martin: I think this is the key point. We’ve got to make the connection between the engagement and somebody taking the action at some point in time that then enables them to buy or get in touch or whatever.

Do you want to talk about – because you do that a lot on social. But what is the relationship between the engagement and that end point of somebody doing something, taking action?

Guy: To me, you’re always trying to engage and provide value on social media, providing great links, great posts, great information, because you want to build a platform, so that one day when you need the platform to promote a book or a company or a product, the platform is there.

Guy Kawasaki - To me, you're always trying to engage and provide value on social media, providing great links, great posts, great information, because you want to build a platform, so that one day when you need the platform to promote a book or a company or a product, the platform is there.

So lots of people hate when I say that, because it’s social media. And it’s about kum-ba-yah and touchy feely stuff. And I come along and say, no. It’s a freakin’ marketing platform. Get out of my face.

But honestly, that’s what it is for me. I have 4 kids and a wife, 2 dogs, 1 turtle, 3 guinea pigs, 1 chicken, and 2 lizards. I don’t need anymore friends. I want to provide great value and earn the right to promote. That’s kind of my logic.

Martin: Yeah. Good. And Peg, thoughts on that? I’ve got a few thoughts as well. And Stan, if you want to come back to the next image? You’ve got me at the minute. Nobody wants that. Go on.

Peg: It’s the same as Guy said for me. I have a blog. I publish once a week. So once a week I’m publishing something that’s my own content. And all the rest of the time I’m finding other people’s great content and sharing it.

And what I hope is that other people will find my content and share it. So it’s kind of reciprocity. But there’s also, yeah, you’re building relationships with people. Like you Martin. I think you were my first Google+ only friend. I think we met on Google+ and we started sharing each other’s content and talking to each other.

And for me, it is the same as Guy. It’s a marketing platform, because I might be working with a brand and share something, or like I did with Kipton Hotels. I was a brand ambassador. And every once in a while I’ll stay at their hotel and share photos.

So everybody has different goals and objectives. It doesn’t make anybody else’s wrong or right. Those are mine.

Martin: And through the engagement, you know the message spreads as well. If you’re getting +1s, then it can spread into the stream through the +1 recommend feature on Google+. If you’re getting shares, it spreads out. It also potentially can signal to search that this is important to surface in the future, so you have all the linking going on there.

So this is why engagement matters. And if you plug it into an overall approach, a strategy as to why you’re doing this. But also you’ve got the relational aspect of just sometimes, like what we’ve done with the Canva Quest is just bring people together. Let’s have some fun. Let’s engage. Let’s learn together.

And I’m not getting paid for doing this. But I would want to be paid, because I’m in a hangout with Guy Kawasaki and Peg Fitzpatrick talking. I’m going to be standing on stage when I’m charging whatever I charge. I’m going to be using this as a story, because that’s part of what I do. This is storytelling. It’s incredible.

Though the community members that have been involved, we want you as part of the shared story. So the blog post that I do is going to feature more and more of your content. I’m going to embed that stuff. And I’m going to help you to build your story as well. So that’s one of the reasons we want engagement is because we can utilize that. We can leverage it.

Peg: Those are all great things, and I’m not disputing what you say Martin. But there is nothing wrong with people wanting to earn money at some point. You can’t eat social media engagement.

Martin: I’ve been eating that as well. I know, but the difference to me, if I’d approached you guys then it would have been a very different thing. But it’s like, I’ll do this because I’m really enjoying this site. Would you like to come and hang out. Because I’m looking for case studies, and for things that the communities are engaging in.

No. It would be different. But I am available for hire – no.

Let’s go back to the content. So Stan, I like this one. This is birds.

Peg: He did a lot of them too.

Martin: Yeah. He put a whole album together. I really, really like the stuff that he did. Well done.

Stan: Yeah. This guy is from Germany, and this album, when it first came to my attention, you actually brought it to my attention, I was looking at it, and I thought, that’s pretty nice. But then when I really started going into what this guy had done, he put a lot of effort into this thing. It’s had 384 views. There are 8 images in this album. And each one of them are really, really good. It looks like he likes Oscar Wilde quite a bit.

Peg: That’s a really nice one. He also posted in two languages too. So he gets props for that.

Stan: It was really, really well done.

Martin: This was great.

Stan: What does it mean? We’ll instead separate Caturday today. It was the obscure origins of Squirrel’s Day.

Martin: Oh cool. No. Did really, really well.

Who else do you have from Team A? I have a couple of shout outs. I think Lori –

Peg: I loved that one.

Stan: I’m telling you, if you get the chance to go and look at this album, this guy did a really good job on this.

Martin: Cause they’re his posts.

Peg: We need to add Bean in there guys. I love Bean.

Stan: I like this humor too. Don’t believe everything you read on the internet just because there’s a picture with a quote next to it.

And he’s got Abraham Lincoln, apparently has a G+ account.

Peg: Guy’s going to share that while we’re on hangout.

Stan: He has a lot of eyes and everything. And then this is one where he showed that you can, he actually calls this Pimp Your Animated GIF. And he’s got his pug in there. And I thought that was really cute.

Then we’ve got one by this is Baerman Cartoons.

Martin: I let him feature this one, by the way. Because he got a green card on this one.

Stan: I put this one pretty big so you can see it here.

Martin: That’s my favorite quote.

Stan: Yeah, there’s nothing more conceited than quoting yourself. Can I quote you on that Martin?

Martin: Well I quoted myself on that. I’ve been doing standup down here. What do you expect?

Stan: So we just got a reference to you though. We’ve got to make sure we’ve got a link back to you.

Martin: Not the worst caricature I’ve had done of me. I was fine with that. So that’s well done Baerman Cartoons.

Stan: Yeah, here’s the thing. It’s had 9,174 views. I mean, that’s how many –

Peg: How many where Martin?

Stan: What you’re going to have to do there is count the downloads. Those were probably Martin.

Martin: I thought I could use that. I might embed some things.

Great. And then who do we have here? We have Tobias.

Stan: Yes. And it’s a picture of the surf.

Martin: I like this one. What do you guys think? Guy first.

Guy: I like it. Makes me think of Hawaii.

Stan: Well this is actually his tag too. This is his tag. His tagline is even if your clients don’t use Google+, they still use Google. That was pretty neat that he was using that.

And then of course we have another surfer in the house. A guy by the name of Alan Stayner, who is out of the UK. And he it says he’s a tech head through and through. And he’s got, I think his bragging rights is you can’t work with kids, but he has 3 of them.

And see this is where Martin Shervington will be.

Martin: I like what Alan is doing. And again, it’s relatable content. It’s ways of connecting with people. And would we go to the effort of creating that? Would we go to PhotoShop and create that? I certainly –

Peg: Well you know what Martin? A couple of these are awesome Canva templates, where people just went in and changed very few things. I don’t want to burst people’s bubbles because they all did creative stuff. But they had a boost, because Canva gave them some great templates.

One of them was a template for a post that I ran on Canva that was very popular. The blog post, the pin, the image itself was really popular.

Guy: Assuming you went to most stock photo sites and bought that surf picture, that picture would have cost about $20, right? So that’s amazing. $19 more than you spent with us.

Martin: And actually it’s pretty free. Most of them are free. A lot of them. I haven’t paid for an image yet. I would do. But I’ve created some nice stuff. So yeah. You’ve got the choice there.

Great. I want to bring Lee in in a minute just to talk about how the images spread. In the meantime, Hilary, can you build your list? And then Stan will do the same. So we’re going to give some shout outs to people. We’re going to watch. I’ve got a little list here as well.

Stan, who is this? Kimmie Flowers I believe.

Stan: Yeah, this is a girl named Kimmie Flowers who is from Australia. And she is just, man, I am telling you, I am so glad she was on Team A. She jumped in here and was unbelievable. She actually created one for her cover photo as well. The timing worked out good. I’m in Georgia, if you can’t tell by the accent. But I’m in Georgia, and she was in Australia. So we’re in two different time zones.

I would go to – I would take off and she would be there. But she is really good. And her, she jumped in to help a lot of people.

Martin: Also, big thank you to Kim. Because Kim got in touch with a feedback form of the things that people have experienced, the things they liked, the things they’d like to see like the Google+ log in, Peg and Guy, and other things as well. So thanks for pulling those things together Kim. And I know these guys will have a look at that.

One person I want to give a shout out to is Paul Stickland who’s a really cool cartoonist on here. He created a dinosaur and he, the post, I’ll make sure Guy and Peg you’ve seen the post.

Peg: Yeah I have.

Martin: It gives some really good feedback on how he found just using Canva. But he created a really, really good, amazing, winking dinosaur. And cool. So not only, and displaying what he does for a business, that’s the thing.

Peg: That’s what I was going to add. It correlates with what his business. He’s got a new launch. He’s launched an app that has the same images. He’s a professional. So he found great ways to use it. It’s amazing.

Martin: Awesome. I’m going to ask Lee to come in, because we’ll spend just a little bit of time talking about how the messages spread. That would be useful. Just whilst we’re waiting. Hilary, Team B, who should we give – and you get ready for this as well Stan – who should we give extra attention to here that we may not have done as yet? Should we begin? We mentioned Liz Proctor, who is Team B.

Mark Burnes. What did Mark Burnes get up to? Have you got it in your head, or – you were the one that opened up the hangout, so you can be reading them out. Withian Cloyd is his name if you can’t say it. Hilary?

Hilary: I’m here. And I can share some of his images as well. So Mark had some great images yesterday. Was active in responding to everyone else also. Just had some names of the people, some members of Team B that were –

Martin: Jeff Shear needs a shout out, because he created some really cool quotes. Was he Team A or Team B?

Hilary: Sounds like one of those Team A guys.

Martin: Aw, see. This is what happens. We can come on to that.

Peg: I don’t know what team they’re on, but Mike Alton did some great images. And Jeff –

Martin: Because he had his feet in as well.

Peg: Jeff did some great quotes last night too as well.

Martin: David Foster has like a Marvel Comics thing. So I know he was playing with that. He was Team B.

Hilary: Yes. Captain America.

Martin: Lori Friedrich was Team A.

Peg: She did a great job. I saw some of Lori’s.

Martin: But also looking at the Caturday, Dogaday thing. Hilary, who else we got? We had

Sherry Manifest.

Guy: Let’s see some more designs.

Hilary: Sarah Jean Quick had a few.

Guy: Share your desktop.

Martin: Howie Bowen Dunlap. Actually Stan, let’s show some more. If you want to get yourself ready. I can give you the link to the stream. That’s a cool way.

Hilary: Here’s our Team B stream. So here was David Foster’s Captain America.

Martin: Oh great. Yeah, yeah, cool. He’s got a good idea, doesn’t he?

Peg: Yeah. That’s really good. I like the ghosted image behind. Nice touch David Foster.

Martin: I’ll say something about a good eye. There is a definite process of getting your eye in on what works.

Peg: And that’s the thing. A lot of people just started using Canva for this. So we’re looking at people’s day one or two. So as you go, you do more, there’s tons and tons of tutorials for Canva, on YouTube and on the website. So if you’re a visual learner, hop in there and learn some extra tips. I love the tutorials.

Martin: I haven’t done the tutorials yet. I’m going to check that out.

Peg: They’re awesome.

Martin: I’m going to give a quick shout out. John Sheff. Malcolm Oakley. Bowie Ann. Clinton Smith. You were all Team B I think. Oh yeah, Mark Burnes. That was some interesting ones he used, put out there. Very simple imagery. You attach your content, and then people are clicking your link or going to your website or getting in touch or buying. That’s cool. You’ve managed to make sure your content’s got legs.

Guy: Speaking of legs.

Martin: Now I love that GIF by Guy and Peg. I took a little GIF image of that, of the side thing. Because when you manage your, put your mouse over, it turns all different colors. I love that. That was a great feature on that. It’s really funny.

Peg: Yeah, the website has a great user interface when you’re just playing around and it pops up. That was a great GIF. I’m going to use that on Canva sometimes.

Hilary: There was a comment about this image here with the motorcycle.

Martin: What was the comment Hilary?

Hilary: I think I may have heard Guy say something about legs.

Martin: Oh right. Yeah, she’s got legs.

Guy: Martin said these designs have legs.

Martin: Oh, I’m with it. Nice. I get the link there. Cool. We’re going to move to B and then we’re going to come to Lee for a few minutes. Who else have we got? Thanks to everybody for getting involved.

A lot of fun. If you go back up, just zoom up a sec, the Canva there, half the fun is the journey. I like stuff like that. It’s quirky. Well done Kerry.

Guy: It’s a little Jack Kerouac there.

Martin: Yeah. And people are finding their own style as well.

Stan: I’ve got a big list. This was an example of what happened in the community. I just posted a couple of pictures that I had found that were taken on my phone. And this was one where the managers’ special, it was $11.99, but now it’s $11.99.


And Lori put on there, you had one job. But that was a thing where, that’s the community. And it’s really amazing that it happened in such a short time. Because I just posted those images because I didn’t have time to do some of that stuff, and people just jumped in there and just came up with these incredible ideas that were really good. And this Caturday or Dogginday. I guess that’s been around.

Peg: That’s the eternal debate on Google+, whoever made that one. Oh good job Lori.

Stan: She did good. She’s got two of them right there.

Peg: Those are classic Google+ content that will just keep resurfacing twice a week.

Stan: And there’s George’s image with everybody that was on the team.

Martin: That was really well done. And let me just add this in while we’re going.

Stan: I want to run by real quick, because I want to make sure. This team was so active and did so many things. I want to cover as many people as I can just by giving them really quick shout outs.

Roxanna I appreciate you everything you did. And Ray Ray man you’re the bomb! Kim Flowers, I’ve already mentioned her. And Wayne Brett, if you get a chance to go out and see his, Wayne Brett did these funny business cards. And they were really funny.

And Sandra Vansickle. She was in there as a helper. There’s a lot of people. See we divided that community up real quick to graphics, content, and there was a thing in there that says, I need help.

Peg: This is a whole social experiment. Forget about – this is like, this is how people work. A team wanted to win a challenge and they divided and conquered by skills and challenges.

Martin: Let’s not get ahead of ourselves, because Hilary’s looking.

Stan: I heard that.

Peg: I was just making a comment in general.

Stan: All I know is we called ourselves Team Awesome!

Martin: Very quickly.

Stan: Team AWESOME – awesome – awesome.

Peg: But they could have said Team Badder than Awesome.


Martin: They could have done. Now Stan, come back to Google Share Apps in a sec and we have Vivette and Julie and Brian and Candice and Monica and Kathryn, Gerald, and Jeff. Everyone’s watching, which is great. I want to come on to Lee for 4-5 minutes. Then we’re going to come back, a few more shout outs, announce the winner, and then come back to Guy and Peg to tie up.

Lee, tell us what happened, because you and I were in the background learning stuff as we went. What happened? Give us the 5-point overview. Know this is a social network. Analysis tool. You’ve been working on Plus Your Business for a while. We do case studies and things. What did you learn mate?

Lee: This one in particular more than others has been interesting to observe if you see what I mean. More than anything, there’s just been under 500 posts within say a 24 hour period.

What’s more interesting for me is that 25% of them are actually contained links directly to Canva. So from an SEO perspective –

Peg: Thank you everybody.

Lee: So what is also more interesting is that – so from an SEO perspective and reach, we’re looking at crossing boundaries between social and search and things like that. you can see that the whole campaign, quest has been pretty damn good. From the 472 posts, 222 people are unique. So there’s more than one image getting out from everyone. So the teams, both A and B, they were really into it. For the majority, they got very passionate about, which is very cool.

Peg: Canva is addicting.

Martin: They just joined in. Spread outside of the initial group, which is cool.

Lee: Yeah, no, it really is.

Peg: Canva’s like Lay’s Potato Chips. You can’t make just one design. Once you go in, you have to have more.

Lee: I’ll tell you what. You’re not wrong Peg.

Guy: You have a future in marketing Peg.

Peg: From Guy Kawasaki? As soon as I finished which book is most relevant to marketing? Reality Check.

Lee: Another interesting stat, if we take Guy’s own reach out of the equation, the total reach of just those 400 posts that have gone out is just shy of 4M people.

Martin: If you add Guy’s in.

Lee: Then takes it above 10M.


Guy: I’m the man!

Martin: We don’t know about the views. What about engagement levels?

Lee: I’ve got the whole view counts as well, which rather than go through the whole list, I’ll share it as a link within the image. The actual event listing if that’s okay.

Martin: We’ll do a blog post today. I’ve got them ready to go. In fact, if anyone goes, I’ll drop a link in. I’ve already got the trending. Talk about the trending for a second, because that was interesting.

Lee: Trending was interesting, because we had a couple of conversations about it yesterday. And you pinged me and said, look, #CanvaQuest is trending right now. I said, yeah, I noticed it as well. And that’s when it would hit a first level reshare ratio of 5.5%. And that’s like a triggering point. And afterwards you then said to me, it’s dropped off. And I said, yeah, it’s dropped below that 5% threshold.

Martin: Then what people don’t realize is I dropped into the two hangouts that were open, guys, just to let you know that unless you reshare stuff, it doesn’t send the right message to the algorithm that this is something to be sustained. In other words, it picks up into number 3, and then it fell out. But it reappeared and then stayed the whole day, about another 7 hours, when the resharing happened.

So if you want to know what I do this stuff, look at what we learn. And the relationships. And great content. So it’s pretty amazing.

Lee: Just to add on to that. It’s the 7 hour period, the initial period when it came in and then dropped off and then you did what you did and then it came in and sustained for 7 hours. That initial trending at 5.5% and then at 6.3% ratio, what was interesting was the share was very, very broad. But it wasn’t deep. So reshares weren’t necessarily happening at that point. But then when it started getting deeper, just after those conversations that we had within the hangouts, we started getting depths as well.

And then we breached 12% reshare rate. And actually currently, right now, we’re currently running at 8.5 ratio of share, which is just, it’s sustainable. It’s just going to keep going and going.

Martin: There we go. Lee, thank you so much sir. That’s Lee from Just great!

Now, last few shout outs, then back to Guy and Peg, and we’re going to announce the winner. We’re not going to announce individual winners. We’re announcing team winners.

Hilary, anyone else to give a shout out to? I see Jerry Grant. Thanks for being involved there. And Valerie Dumond. I know I said Hilary, I said you’re going to do the shout out. I’m going to do these first. And Zeme and Tim Longwell.


Hilary: I think you just stole my list.

Martin: Listen, people, thanks to everybody. But if we missed anyone?

Hilary: Team, Badder than Awesome, I think you did brilliantly.

Martin: You did. Stan, last few people to shout out to if there’s anyone left?

Stan: We had 40 active people in there. Betsy Cohen, Kwaseen Awesa, I guess. Clark, Kim Baltman. Paulina.

Martin: Paulina did a great one this morning

Stan: Terrance Smith, Lucas Appleman, Johanna Booth. Eveasceu, Valerie Dumond and Lucy are the ones that I can think of off the top of my head. I just can’t pronounce them.

Martin: But also we’re going to feature some of the content on the website, on Plus Your Business site. So we’ll embed some links and have that there, which will be another feature. I’ll pull that together. So if you’re not mentioned now, then you might get mentioned on the site. But thank you.

Now let’s start to wrap up. Peg –

Peg: Yes.

Martin: I don’t know where to go now. What have we got left to say in the last few minutes?

Peg: Well first thank you to Martin for putting this together for everybody to participate in. I think people had an amazing time. it was a really great community building activity, which I don’t think you could do on any other platform except for Google+ with the way it’s set up. So here we are in a hangout culminating a big huge community effort, which was great.

And thank you to everybody who participated and gave Canva a try during this. I hope you guys all loved it. Which it seems like people got pretty – once I started I couldn’t stop. I was addicted right from the start. So I totally get where you guys are right now. It cools off a little bit. But not too much.

Martin: Great. Thank you. And Guy, what are your –

Guy: I want to echo Peg’s gratitude. This has just exceeded our expectations for fun and aesthetics. And we really appreciate how people have just embraced Canva. Haven’t seen anything like it since 1984. It’s just a great thing. We love it.

Peg: And thank you everybody for the engagement on the Google+ Canva page too. A lot of people share content and comment on it. It’s great to be embraced by a community that Guy and I both love so much.

Martin: Yeah. Great. Well on that note, I’m going to say thanks to Lee for popping in. Thanks to Stan for running the hangout with Team A. Thanks to Hilary for running the hangout with Team B. Thanks to Peg. Big thank you first of all for always taking my call, always chatting, always letting me run my crazy little whacky ideas past you. That’s great. And for joining now. I know you guys are really busy. So it’s been really cool.

And Guy, you always take my call, which I always appreciate as well. You’ve been an incredible support. So thank you. I love you guys and I love Canva as well. So I’m delighted to be supporting. Very cool.

And finally –

Guy: The winner is –

Peg: Oh no.

Martin: I almost forgot didn’t I? Actually we’re going to come back. Who is the winner, Peg, Team A or Team B?

Peg: I’m not going to vote.

Martin: Guy, Team A or Team B?

Guy: I’m not going to vote either.

Peg: I say everybody did a great job.

Martin: They did a great job. But they’re not – unless. I’m going to step forward then. I’m going to say because I could see, I think it’s going to have to be Team A. Sorry Team B. But one of the reasons was the creative effort. In the background. Setting up the community. They just got super organized. And I think that some of the images, some of the ones, I’m not going to draw the names out, my favorite images were a ratio of something – whatever works emotionally for people. Three fists to two fists were from Team A to Team B. There we go. Is that good? Yes. That’s good.

Guy: Excellent.

Martin: Well done. It was great. Everyone getting together and giving it go. It was cool.

Peg: Thank you Lee Smallwood for doing the Analytics with Maddux.

Lee: Pleasure.

Guy: Yeah, that was great.

Martin: That’s cool. So that’s it. So thank you for watching. Thank you for taking part. That was #CanvaQuest, the first ever quest. Let me know what you think. And hopefully we’ll be doing some more quests in the future as well.

So take care. Thanks everyone again. And see you all soon.

[end of transcript]