Google Plus Analytics and Insights

Google Plus Analytics and Insights

Once you have a strategy in place for your Google Plus page, it helps to have tools to monitor your progress so you can test and track what’s working, and what’s not. Steady Demand Pro has many useful features in this regard, not just for your own page or personal brand, but also to analyze those of your competitors or even influencers.

Steady Demand Pro Options and Setup

Steady Demand Pro has two account types: the Personal account offers tracking for up to two Google Plus pages or profiles, and the Business account offers tracking for up to five. There is a generous 14-day free trial period. Once you create your account, you can enter the profiles you wish to track and within 10-15 minutes, have up to a year’s worth of data for them. (Note: When you get started, your connections age will be blank, this is because SD Pro starts tracking connection moving forward).

TIP: Steady Demand Pro works on any Google Plus profile or page, which means you can track competitors or influencers as well.

The data updates daily while you are sleeping, so logging in once a day can be part of your Google Plus routine. In my experience, you can spend 15 minutes a day and get all the information you need quickly and easily. Also, moving between the reports, and changing date ranges, is lightning-quick, making Steady Demand Pro an easy tool to work with.

Other options and useful features include:

  • Moz data on the domain connected to the Google Plus page you are tracking.
  • A quick report on the connections between your Google Plus page and the domain, according to Steady Demand’s free signature Brand Page Audit Tool.
  • Check the +1 count for up to 25 web pages at once (useful for tracking blog posts)
  • Set email alerts for low engagement, brand page audit failures, posts with no interaction, posts that have failed the post quality test (see below) or low post activity.
  • Downloadable PDF report
  • Hot-switching between the profiles you are tracking, so you do not need to leave the report you’re on.

Feature and Uses Walkthrough for Steady Demand Pro

Dashboard – The home screen of Steady Demand Pro (below) shows you the Brand Page Audit connections, and some of the relevant metrics surrounding your Google Plus page (and connected domain): total signals, number of posts in the period you’re tracking, total connections, and domain authority (from Moz). Scrolling down, you will see some charts that summarize the other areas of the tool, but those areas have more detail and actionable information as you click through from the menu.

google-plus-analytics-dashboard

Connections – The Connection page can tell you, at a glance, whether there was a spike or drop in follower count using the three charts on the page. Or, look to the table toward the bottom to get a day-by-day view of your follower and connection growth (or decrease). At the bottom of the page are two fantastic metrics that help show how engaging your audience is on your posts. Keeping these figures as high as possible by posting engaging content is important to maintaining a good Google Plus presence.

TIP: If you see anything out of the ordinary on a particular day, or simply want to investigate a day’s post activity, just click on the “View” link from the table and you will be able to see all the posts for that day with posts quality scores. Alternatively, you can click on any point in the graph to visit that days posts as well.

Post Quality – We all know how important it is to create well-formatted Google Plus posts. Steady Demand Pro has developed a grading system that looks at length, formatting, +mentions, and hashtags to give each post a “score” that you can use as a guide to give your posts the best chance of success.

TIP: In the table at the bottom of the page, you will see all your posts along with if those posts have failed the mechanical score with the accompanying grade. Simply click on the row and a bar will appear showing why a post has passes or failed. Remember, you can always go back and edit poorly-formatted posts, or even share them again if you feel they could have done better.

google-plus-analytics-engagement

Engagement – This section is where the bulk of your time in Steady Demand Pro should be spent. There are three pages within this section of the tool. The main Engagement page has useful signal-to-post ratios, as well as a chart to break down your post activity by day and by signals (+1’s, comments, and shares). Use the chart to make sure you are posting consistently, to look for cycles when your audience is most engaged, or to run tests on post posting more or less often.

Like the Connections tab, you can click on the “View” link on any day’s activity to get a detailed view of each post. If you do, then you will see a breakdown, for each post, of the post title, the grade (from the Post Quality page), signals, links to the profiles that shared the post, as well as the link to the Google+ Ripples page for that URL. As you know, using Ripples is a fantastic way to interact with those who share your posts.

Engagement by Post Type – This report is critical to building a solid Google Plus strategy. It shows you how well each type of Google Plus post (Photos, Videos, Albums, Articles/Links, Plain Text, and Events) resonates with your audience. Better still, the report gives you a Signal/Post Ratio to easily compare the post types.

TIP: Use this to determine the best type of post when you are looking for different types of engagements. For example, not all posts need lots of shares, or lots of comments, to be successful. Combine this with link tracking to determine the best type of post to get you click-throughs to your website.

Engagement by Time of Day – This report gives you the signal/post ratio for each of the 24 hours in a day, based on when the post was created. Since most of your social signals are going to occur shortly after you post, this is useful information.

TIP: Combine your top-performing post type with your best time to post when you want to share a promotional piece.

Top Engagers – This report is aggregated on a rolling basis, and displays your top sharers, top commenters, and top +1’ers. The best use for this report is to either create a circle of top engagers to share as a thank-you, or to visit their profiles and interact to build deeper relationships with your advocates.

Now that you know some of the best uses for Steady Demand Pro, start tracking your Google Plus posts today. Use the code PYB when setting up your account to save 20% for life, after your 14-day free trial. The takeaway here is you cannot manage what you cannot measure, Steady Demand Pro allows you to not only measure your progress on Google Plus, but also encourages you to constantly improve.