This is what Google say:
Want-to-know moments. Want-to-go moments. Want-to-buy moments. They’re all micro-moments, and they are the new battleground for brands: goo.gl/YaOWRp
This is one of the reasons I am obsessed with notifications across platforms, and devices.
Every time someone sees your brand you are reinforcing a relationship with them. And in that moment you are either influencing them to engage (e.g. click to enter into a newly uploaded YouTube video) or not.
And when you can piece together your approach to branding across all platforms, telling a story with every post, then you will begin to increase the number of potential touch points.
Until today (Tuesday 27th, or ‘dark Tuesday as it shall now be known…), you would potentially see a face for someone you follow who +1’d an app in the Play Store. But this seems to have disappeared…
Add in the whole concept of ‘reviews’ (which are still showing faces in Play, and for Local of course) and you are adding a Social movement which is sharing the love (or not) of you business with the world.
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