What are micro-moments? And why do brands need to start paying close attention to them.

What are micro-moments? And why do brands need to start paying close attention to them.

This is what Google say:
Want-to-know moments. Want-to-go moments. Want-to-buy moments. They’re all micro-moments, and they are the new battleground for brands: goo.gl/YaOWRp

Think with Google’s G+ page and Micro-Moments

This is one of the reasons I am obsessed with notifications across platforms, and devices.
Every time someone sees your brand you are reinforcing a relationship with them. And in that moment you are either influencing them to engage (e.g. click to enter into a newly uploaded YouTube video) or not.

And when you can piece together your approach to branding across all platforms, telling a story with every post, then you will begin to increase the number of potential touch points.

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Until today (Tuesday 27th, or ‘dark Tuesday as it shall now be known…), you would potentially see a face for someone you follow who +1’d an app in the Play Store. But this seems to have disappeared…

 

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Add in the whole concept of ‘reviews’ (which are still showing faces in Play, and for Local of course) and you are adding a Social movement which is sharing the love (or not) of you business with the world.

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