CRM Implementation  

Inc. HubSpot Onboarding 

Reconfiguration

Enhance your existing setup

Data Migration

ISO 27001 certified

Risk & Governance Audit

Independent review of your HubSpot deployment

Orgplexity®

Organise agentic complexity

GuardHub®

AI Governance for HubSpot Users

The Art of Steering®

A New Framework for Human-AI Collaboration

Smartbound®

Signal Based Prospecting, plus AI

ConvX®

Turn AI conversations into revenue

Blog

Hints & Tips

Beautiful websites

Crafted with HubSpot

Azure DevOps Integration with HubSpot

Closes the loop between customer and code.

Azure DevOps + HubSpot

Azure DevOps Integration with HubSpot connects engineering delivery to commercial reality. Customer-reported issues in HubSpot become work items in Azure Boards without a copy-paste tax, and engineering progress flows back to the account team without a status meeting. Product, support and sales work from the same picture. This is a custom-built integration — there is no production-grade marketplace connector for Azure DevOps and HubSpot, so PYB builds the link to your specific Boards structure and HubSpot data model.

Success Story

Industry:
Education
Company Name:
Digital Learning Institute
Company Location:
Ireland
Company Size:
30 people

Azure DevOps connected to HubSpot

  • Your Azure DevOps organisation connects to HubSpot, syncing work items, sprints and release status into your CRM.
  • Bug reports raised by support sit on the contact and company record, so the account team sees engineering progress without leaving HubSpot. Deals closed in HubSpot that depend on a roadmap item trigger the right notifications in Azure DevOps — no Slack-pasting, no missed commitments.
  • This is a custom integration, not a marketplace install. PYB builds the link to fit your Azure DevOps area paths, work item types and HubSpot pipeline — using Operations Hub, Azure Logic Apps or a middleware platform depending on what your stack already runs.

Azure DevOps connected to HubSpot

Azure DevOps (1)

Mapping your work items and customer signals

  • Tickets, bugs and feature requests are mapped from HubSpot to Azure Boards on a real-time or scheduled basis.
  • Custom Azure DevOps fields — area path, iteration, story points, tags — map to HubSpot properties through the middleware layer PYB builds for your stack.
  • Status transitions handle the asymmetry cleanly. Engineering closing a bug updates the linked HubSpot ticket, but commercial fields stay locked from the Boards side.

Mapping your work items and customer signals

MH_MAM_Overview_EN_03102026 (1)

Configuration complete

  • Every customer-raised bug and feature request links to the right Azure DevOps work item from day one.
  • Support and account managers see engineering status inside HubSpot without an Azure DevOps licence or Boards training.
  • ISO 27001-certified data handling keeps customer issue data inside the right organisational boundary. Because the integration is custom-built rather than a marketplace add-on, it survives Azure DevOps and HubSpot API changes without breaking silently.

Configuration complete

MH_MAM_AccountConnections_EN_03102026 (1)

People love their experience

If I could give them 100 stars I would

Incredibly grateful to Martin, Elisa and Darian for their help with two projects this year:

1. HubSpot reconfiguration- Elisa guided us through how to back out of some previous CRM mistakes and how to adopt some of the native HubSpot functionality to maximise our CRM usage. I would go to Elisa with what I thought were complex scenarios and she would have visualised it and built it while I was still trying to explain what I meant. It was an absolute pleasure working with Elisa and absorbing some of her know how. Our CRM just sings now, exactly how we wanted it. I look forward to continuing our reconfiguration into the new year as we tackle Phase 2.

2. A development project- We were re-platforming our website with another vendor and wanted to introduce some automation into our enrolment process. For this project I worked with Martin and Darian. I will admit to very much doubting Martin when he kept saying 'yep that's possible' as I outlined what we wanted to do. He had no doubt Darian could do everything we wanted and it seemed to good to be true. I wanted an individual to be able to purchase directly on our website, process their transaction on Stripe, pass their information into HubSpot creating/updating the contact, creating a deal, associating it with the correct line item, pass their transaction to our finance system and finally enrol them in the relevant course in our Learning Platform (with various rules for what they could/couldn't access immediately). I am delighted to say, that is exactly what we achieved. In fact we even did more than that and enabled automated enrolment for invoiced customers also. And, better yet all of the above is completed within 3 minutes of purchase. It's incredible. I look forward to working with PYB into the future. I couldn't recommend them more. Lovely team, so nice to deal with, reliable and their enthusiasm for 'what is possible' is infectious. The sky is the limit.

Amy McPartlan
Chief Operating Officer

Simple 'step by step' process…

Step 1
Discovery

Discuss your engineering and commercial workflows and integration goals.

Step 2
Data Mapping

We map the work item, ticket, bug, feature and release objects across both systems.

Step 3
Integration

Using a sandbox, we build a prototype of the integration so neither support nor sprints are disrupted.

Step 4
Quality Assurance

Every field and trigger is double-checked for accuracy across both directions.

Step 5
Launch & Support

We train your support and account teams, with ongoing support to keep the integration healthy as your boards evolve.

Hubspot Custom Integration

HubSpot Custom Integrations Accredited

Technical digital projects require skill and experience to deliver on time & on budget. We have a track record of both.

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