Jira + HubSpot
Jira Integration with HubSpot connects engineering delivery to commercial reality. Customer-reported issues in HubSpot become Jira tickets without a copy-paste tax, and engineering progress flows back to the account team without a status meeting. Product, support and sales work from the same picture. Marketplace connectors exist and PYB uses them where they fit your data model — we build custom where they don't, so the integration matches your Jira project structure rather than the other way round.
Success Story
Industry:
Software & Technology
Company Name:
EkkoSense AI
Company Location:
UK
Company Size:
200 people
Jira connected to HubSpot
- Your Jira instance connects to HubSpot, syncing issues, epics and sprint status into your CRM so the people who own the customer can see what's happening in delivery.
- Bug reports raised by support sit on the contact and company record, so the account team sees engineering progress without leaving HubSpot. Deals closed in HubSpot that depend on a roadmap commitment trigger the right notifications in Jira — no Slack-pasting, no missed commitments.
- Marketplace connectors handle the standard cases. Where your Jira project structure, custom issue types or workflow logic outgrow them, PYB builds the gap — using Operations Hub, Atlassian Forge, or a middleware platform depending on what's already in your stack.
Jira connected to HubSpot
Mapping your issues and customer signals
- Tickets, bugs and feature requests are mapped from HubSpot to Jira on a real-time or scheduled basis.
- Custom Jira fields — components, fix versions, story points, labels — map to HubSpot properties through either the marketplace connector configuration or the middleware layer PYB builds, depending on which fits your data model.
- Status transitions handle the asymmetry cleanly. Engineering closing a bug updates the linked HubSpot ticket, but commercial fields stay locked from the Jira side.
Mapping your issues and customer signals
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Configuration complete
- Every customer-raised bug and feature request links to the right Jira issue from day one.
- Support and account managers see engineering status inside HubSpot without a Jira licence or training.
- ISO 27001-certified data handling keeps customer issue data inside the right organisational boundary. Whether the integration runs on a marketplace connector or a custom build, PYB owns the deployment, documentation and ongoing health checks.
Configuration complete
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People love their experience
Michelle Wainwright
Operations Director
HubSpot Custom Integrations Accredited
Technical digital projects require skill and experience to deliver on time & on budget. We have a track record of both.
Quality assured, by HubSpot and ISO
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