Supercontrol Integration with HubSpot

What is the Supercontrol-HubSpot integration?

Our integration connects Supercontrol's property management system with HubSpot's CRM platform, creating a unified data ecosystem that transforms operational booking data into relationship-building opportunities. This connection allows property management businesses to leverage their booking information for marketing, sales, and customer service enhancement.

What problems does this integration solve?

This integration addresses common challenges property management businesses face, including scattered data across multiple systems, manual transfer of booking information, limited visibility into the customer journey, time-consuming property onboarding processes, and inefficient communication between departments.

How does the integration benefit property management businesses?

Property management businesses gain a unified data repository, automated workflows that reduce manual tasks, a comprehensive property pipeline with stage notifications, seamless communication between teams, and the ability to transform technical connectivity into measurable business results. This connection enables growth potential by turning operational data into revenue-generating relationships.

How does the data mapping work between Supercontrol and HubSpot?

The integration maps your data in the following way:

• Bookings become Deals in HubSpot, giving you pipeline visibility and revenue forecasting
• Properties sync as Custom Objects or Companies based on your specific business model
• Guests convert to HubSpot Contacts with complete booking history and preferences
• Rooms appear as Line Items/Products for detailed booking analysis and upsell opportunities

How is data synced between the two systems?

Our intelligent pooling system retrieves data from Supercontrol's API at customisable intervals that suit your business needs. This scheduled synchronisation ensures your HubSpot instance always contains up-to-date information without unnecessary system load, providing consistent, reliable data flow on your preferred schedule.

What hosting options are available for the integration?

We offer flexible hosting solutions that match your IT strategy:

• Deploy on your existing virtual machine infrastructure
• Let us host and maintain the integration on our secure servers
• Implement within your current cloud environment

Our technical team handles the entire setup process, ensuring seamless communication between Supercontrol and HubSpot regardless of your chosen hosting solution.

Can you integrate systems other than Supercontrol with HubSpot?

Yes, our team brings extensive experience integrating various property management systems with HubSpot. Beyond Supercontrol, we've successfully connected Concurrent PMS, other booking engines and channel managers that offer API access, and custom-built booking systems.

What kind of results have other businesses achieved with this integration?

One luxury accommodation provider achieved remarkable results after implementing our integration:

• Expanded from 75 properties to nearly 300 in less than a year
• Created a unified data hub that became the foundation of their business
• Established automated workflows that significantly reduced manual tasks
• Built a comprehensive property pipeline with stage notifications
• Enabled seamless communication between teams

How does the integration help with daily operations?

For daily operations, the integration allows you to:

• Pull complete booking details from Supercontrol's API directly into HubSpot
• Eliminate manual data entry with automated Deal creation for each booking
• Maintain real-time visibility across availability, guest information, and payment status

How does the integration enhance marketing efforts?

For marketing excellence, you can:

• Segment guests based on property preferences, booking frequency, and spending patterns
• Launch targeted email campaigns that trigger when past guests approach typical rebooking windows
• Create personalised property recommendations based on guest history and preferences

How does the integration drive revenue growth?

For revenue growth, the integration enables you to:

• Identify high-value guests through Deal history and nurture these relationships
• Track booking patterns and occupancy rates using HubSpot's powerful reporting tools
• Visualise your entire reservation pipeline, from inquiry to booking to repeat business

What does the implementation process involve?

The implementation process involves an initial consultation to understand your specific business requirements, followed by custom configuration of the HubSpot setup around your business. Our technical team then handles the integration setup, ensuring seamless communication between Supercontrol and HubSpot. We also provide training and support to ensure your team can maximise the benefits of the integrated system.

How long does implementation typically take?

Implementation timeframes vary based on the complexity of your property portfolio and specific requirements. We work closely with you to establish a realistic timeline and keep you informed throughout the process.

Do you provide ongoing support after implementation?

Yes, we provide ongoing support to ensure the integration continues to work optimally and to help you maximise the benefits as your business evolves.

What do your customers say about the integration?

Alistair Malins from Luxury Cottages shared: "Plus Your Business was invaluable in getting our team up and running on HubSpot. They took the time to really get to understand our business requirements and then custom-built the HubSpot setup around our business. As a direct result, we have been able to more than treble the size of our property portfolio and increase the efficiency of our business processes. I would 100% recommend a conversation with Martin and Elisa if you're looking to start using HubSpot for any part of your business."

Another testimonial from Alistair Malin highlights: "...their understanding of HubSpot and its capabilities is unparalleled, and they are happy to go the extra mile to find out anything that might be relevant to you and your business."

Who is this integration best suited for?

This integration is ideal for property management businesses looking to:

• Scale their property portfolio efficiently
• Transform operational data into strategic insights
• Create personalised guest experiences that drive repeat bookings
• Improve internal communication and workflow efficiency
• Build stronger relationships with guests that translate into revenue growth

How do I get started with the Supercontrol-HubSpot integration?

To get started, request an implementation consultation to discover how this integration can work specifically for your property portfolio. During this consultation, we'll discuss your current challenges, business goals, and how the integration can address your specific needs.

Why choose PYB for this integration?

Our wealth of experience means we understand the unique challenges of property management data and have developed battle-tested approaches to create robust, reliable integrations that stand the test of time. We go beyond technical implementation to ensure the integration delivers meaningful business impact and supports your growth objectives.