KURZGESAGT — FLAT VECTOR ANIMATION

VISUAL STYLE: Flat vector animation in the tradition of Kurzgesagt — In a Nutshell. Clean geometric forms. Slightly rounded shapes. A colour system with enough variation to build entire worlds. The visual language of complex ideas made accessible.

COLOUR PALETTE: Deep midnight blue (#1A237E) as the primary background for space and abstract sequences. Warm sand (#F5DEB3) for earth and human-scale content. Vivid accent colours per sequence: electric yellow (#FFD600), bright orange (#FF6D00), vivid teal (#00BCD4). Always high contrast between background and foreground. Flat — no gradients, no shadows beyond simple geometric drop shadows.

CHARACTER DESIGN: Small rounded figures with limited features. Large heads, small bodies. Expressive through pose and movement rather than facial detail. Consistent across the entire visual world.

GEOMETRIC WORLD: Buildings are simplified rectangles. Trees are lollipop circles on sticks. Planets are perfect spheres. Everything complex reduced to its geometric essence without losing legibility.

INFORMATION INTEGRATION: Icons, diagrams, and data visualisations appear as natural elements of the same visual world — not inserted, but belonging. Numbers and facts are visual events.

MOTION: Purposeful and clear. Objects move to explain, not to decorate. Every animation serves comprehension.

No photographs. No photorealism. No gradients. Clean flat vector geometry and deliberate animation throughout.