ORIGAMI — HUBSPOT BRAND PALETTE

VISUAL STYLE: Precision origami and folded paper engineering. Every element in this world is constructed from folded and cut paper — people, buildings, charts, machines, landscapes. Nothing is photographic. Nothing is hand-drawn. Everything is paper.

COLOUR PALETTE: Deep teal (#042729) is the dominant surface — 60% of all paper. Warm cream (#F8F5EE) for highlight surfaces, figures, and foreground elements — 30%. Burnt orange (#FF4800) used sparingly for single accent shapes, directional arrows, and emphasis — 20%. No other colours.

PAPER QUALITY: Heavyweight construction paper. Crisp fold lines. Clean cut edges. Precise engineering. Not whimsical — architectural. The paper world should feel like it was designed, not decorated.

LIGHT: Directional studio light from upper left. Strong cast shadows that show paper depth and layer height. Shadows are deep teal, slightly warm.

FIGURES: Paper people — flat-cut silhouettes with minimal fold detail. Heads as folded circles. Suits implied by a single folded lapel line. No faces. Posture and angle carry all expression.

TYPOGRAPHY: HubSpot Sans Bold for statistics and callouts. % symbol at half the height of surrounding numerals. Letter tracking tight at -4%. White text on orange panels. Panels appear once per scene maximum — one word or one number only.

CAMERA: Slow reveal from tight detail to wider scene. Paper elements fold into existence — they do not appear, they construct. Deliberate pace.

A photograph appearing anywhere in this video is a failure of the brief. Every single element is paper. No exceptions.