WISTIA — BASECAMP — WARM CONVERSATIONAL LO-FI (corrected)

VISUAL STYLE: Warm lo-fi corporate video in the tradition of Wistia, Basecamp, and the businesses that understood that being human on camera was a competitive advantage. Talking to camera. Real offices. Good natural light. The opposite of a corporate video.

COLOUR PALETTE: Warm interior natural light (#FFE8D0) against cool walls (#E8EEF4) — the palette of a real office where someone left the blinds open. Warm wood and plant tones (#A0784A, #3A7D44) in the environment. Desaturated, film-toned — not the vivid saturation of broadcast, but the quality of footage graded to feel like memory.

SETTING: Real desks. Real plants. Real coffee mugs with company logos and in-jokes. The whiteboard in the background has actual content on it. The bookshelf has books that person has read.

CAMERA: Static or minimally moved. Eye level. The subject is not filmed from below to create authority or from above to create intimacy — they are filmed as an equal. Slight wide angle that includes the environment.

LIGHTING: Window light, gently diffused. A single bounce card on the shadow side. The quality of someone who thought about the light without hiring a cinematographer.

SUBJECT: Speaks directly. Doesn't perform corporate confidence. Occasionally loses a word and finds it — this is not edited out. The warmth is in the evidence that a real person is talking.

No stock footage. No b-roll of people shaking hands. No corporate colour grading. Only window light, real environment, and the authority of someone who knows what they're talking about throughout.