WISTIA — BASECAMP — WARM CONVERSATIONAL LO-FI

VISUAL STYLE: Warm SaaS documentary. This is NOT a paper craft video. Do not use cut paper, card, origami, or folded shapes anywhere.

Think Wistia product videos. Basecamp homepage aesthetic. Human-scale, unpretentious, slightly imperfect. The world feels lived-in and real — but rendered, not photographed.

ENVIRONMENT: Simple interior spaces. Warm off-white walls. Natural window light. Wooden desks with coffee mugs, notebooks, a plant. Soft shadows. Slightly shallow depth of field. Nothing polished to a corporate shine.

CHARACTERS: Illustrated human figures, proportional and recognisable. Warm skin tones. Casual work clothes — not suits. Small gestures: typing, thinking, scribbling. Faces friendly, not generic.

COLOUR: Warm cream and sand base. Dusty teal accents. Ochre highlights. Muted, not saturated. The palette of a well-lit independent café.

TYPOGRAPHY: Clean sans-serif. Left-aligned. Modest size. Appears as if typed rather than designed. Fades in softly — no dramatic reveals.

PACING: Unhurried. Breath between ideas. The camera drifts rather than cuts. Feels like someone talking you through something over coffee, not presenting at a conference.

NO photographs. No real rooms. No real people. Rendered illustration only — but warm, not clinical. No paper craft. No origami. No cut-out shapes. No card or folded materials of any kind.