HubSpot GDPR, consent and retention

Close the gaps in consent capture, lawful basis, and data retention.

Three GDPR gaps in a default HubSpot

Consent and retention default loosely, so the account collects and keeps more than a lawful basis supports.

Regulated data needs explicit handling that a standard setup does not provide.

Misconfiguration stays invisible until an audit or a subject access request exposes it.

Why does the default setup fall short?

Consent capture is reviewed so lawful basis is recorded against contacts rather than assumed.
Subscription types and preferences are structured so the account respects what people actually agreed to.
The setup matches the regulation, not just the marketing convenience.

Why does the default setup fall short?

Data_Library_Illustrations_Color_LightBG

Why does regulated data need more?

Sensitive categories are identified and handled with the additional controls their lawful basis requires.
Retention rules are set so data is removed when its basis ends, not kept indefinitely by default.
Regulated handling becomes a configured position rather than a good intention.

Why does regulated data need more?

Airport1_Security_LightSkin_Illustrations_Color_LightBG

Why does misconfiguration stay hidden?

The review documents consent, basis and retention so the account can answer a request without a scramble.
A subject access request can be served from a known structure rather than a manual hunt.
The gap is found and closed before an auditor or a regulator finds it for you.

Why does misconfiguration stay hidden?

Customer_Platform_Illustrations_Color_LightBG

Name an identity verification provider

Great quick service

"We needed our sales setup reconfigured to allow for accurate reporting and efficiency. PYB stepped and sorted all within a few days having not looked at our system before."

Jonathan Bennett

Digital Marketing Manager

Ready to discuss your HubSpot project?

Let's take our relationship up a level.

Simply fill in the form below...

(I'll get back to you ASAP)

Prefer another way?

FAQs

How long does a GDPR and consent setup take?

Usually 2 to 3 weeks. The first stage reviews consent capture and lawful basis. The second sets retention rules and documents how requests and audits are answered.

Can HubSpot record lawful basis and consent?

Yes. HubSpot supports consent tracking, subscription types and data retention controls. The review configures them so the account reflects what contacts agreed to and removes data when the basis ends.

Does this cover subject access and erasure requests?

Yes. A documented consent and retention structure makes requests answerable from a known position. PYB sets the account up so serving a request is a routine task, not an emergency.

What HubSpot products does this need?

Consent and subscription tools exist across tiers, with richer controls higher up. The review notes where a retention or consent capability depends on tier so the choice is clear.

Does HubSpot meet our security and accreditation requirements?

HubSpot holds SOC 2 Type II and ISO 27001. PYB adds its own ISO 27001, ISO 9001 and ISO 42001 certifications, plus the HubSpot Data Migration Accreditation, so the people configuring your access controls are themselves audited against the standards your buyers and regulators care about.

Talk to PYB about a HubSpot GDPR, consent and retention review.

A 15-minute call to walk through where consent and retention default too loosely, and how a subject access request would be answered today, and what closing the gaps looks like. No prep, no pitch deck.

Book a 15-minute call