HubSpot for performance-marketing agencies

Close the attribution, relationship-tracking, and retainer-renewal gaps.

Three performance-marketing questions HubSpot answers

Why does a campaign's spend live in ad platforms while the client outcome lives in a spreadsheet, so nobody proves the link?

Why does an agency juggling advertisers and publishers track both in inboxes, so a profitable pairing is luck not design?

Why does a retainer come up for renewal with the performance story scattered across five tools?

Why is spend cut off from outcome?

Campaign spend and the client outcomes it drove sit against one client record, so the agency shows the link between investment and result rather than asserting it.
Reporting reads off live data instead of a monthly spreadsheet rebuild, so the value conversation is grounded in numbers the client can see.
The agency proves its worth on evidence, which is what keeps a performance client when results wobble.

Why is spend cut off from outcome?

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Why are advertisers and publishers tracked in inboxes?

Advertisers and publishers are connected records, so the agency sees which pairings perform and builds on them deliberately rather than by memory.
Relationships, rates, and history live in one place, so a profitable partnership is repeatable instead of a happy accident.
The agency manages the two-sided relationship that is its whole business, not a set of disconnected contacts in different inboxes.

Why are advertisers and publishers tracked in inboxes?

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Why is the renewal story scattered?

Each client's performance, spend, and activity sit on one account, so a retainer renewal opens from a complete story rather than a scramble across five tools.
Renewal workflows surface the conversation ahead of the date with the evidence already assembled, so value is shown before price is questioned.
Renewals stop being a quarterly fire drill and become a managed, evidenced conversation.

Why is the renewal story scattered?

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Name Spades Media

Great to work with

"I collaborated with Martin and the Plus Your Business team on a few projects and their attention to detail and result-focused efforts make them the perfect partner for your business. I would highly recommend using the team to help you grow."

Jim Banks

CEO

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FAQs

How long does a HubSpot implementation take for a performance-marketing agency?

An implementation runs eight to twelve weeks. Weeks one to four migrate client, advertiser, and publisher data and build the account and reporting architecture. Weeks five to eight cover ad-platform integration, performance reporting, and retainer-renewal workflows. Weeks nine to twelve train the account and delivery teams.

Can HubSpot model the relationship between clients, advertisers, publishers, and campaigns?

Yes. Clients are accounts, advertisers and publishers are connected records, and campaigns and spend are held as objects so performance and history persist. PYB has built two-sided agency architectures for performance shops whose results depend on matching advertisers to the right publishers.

How does HubSpot integrate ad-platform spend and outcome data?

Spend and conversion data flow from ad platforms through Operations Hub and custom integration and sit against the client record to drive reporting and renewal workflows. PYB builds the integration and the attribution model that connect spend to outcome in one view.

What HubSpot products does a performance-marketing agency typically need?

Sales Hub Professional for the client and renewal pipeline, Marketing Hub Professional for the agency's own demand generation, Operations Hub for ad-platform integration, and Custom Objects (Enterprise tier) to model advertisers, publishers, and campaigns.

Does HubSpot meet the security and data-handling requirements of a marketing agency?

HubSpot is SOC 2 Type II certified and ISO 27001 compliant, meeting the standards expected for client and campaign data under UK GDPR. PYB is independently ISO 27001 and ISO 9001 certified, and our migration practice carries the HubSpot Data Migration Accreditation.

Talk to PYB about HubSpot for your agency.

A 15-minute call to walk through how spend-to-outcome attribution, advertiser and publisher relationships, and retainer renewals could connect and what closing the gaps looks like. No prep, no pitch deck.

Book a 15-minute call