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HubSpot for forensic toxicology and DNA testing laboratories

Close the urgent-test, returning-firm, and case-file gaps.
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Three forensic-lab questions HubSpot answers

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Why is the urgent test sitting overnight?

  • Urgent-test enquiries route to a fast-track confirmation workflow — capacity check, sample type, collection method, deadline — so the solicitor gets a same-day confirmation rather than waiting for lab admin to read the inbox the next morning
  • Auto-acknowledgement carries the next-steps detail: sample collection options, chain-of-custody documentation, expected turnaround, fee structure — so the solicitor moves the case forward without a follow-up call.
  • The family-law solicitor whose hearing is on Friday gets the answer Tuesday morning — and the lab earns the next referral because responsiveness matched the urgency.

Why is the urgent test sitting overnight?

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Why is the returning firm sending the same questionnaire?

  • Law firm and social-services-team records carry full history — prior tests commissioned, chain-of-custody preferences, billing terms, named instructing solicitor, prior case outcomes — visible the moment a new request arrives.
  • Test-request workflows pre-populate from the live relationship: 'previously commissioned hair tests via this solicitor, same chain-of-custody, results to email plus secure portal' — not a discovery form for a firm the lab has worked with twenty times.
  • The instructing firm feels recognised; the relationship deepens rather than restarting; the test request lands in the lab in minutes rather than after a discovery exchange.

Why is the returning firm sending the same questionnaire?

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Why is the case file reconstructed in three places?

  • Case records carry the test, the instructing party, the chain-of-custody documentation, the laboratory result, and the disclosure pack on a single record — not split between the lab LIMS, the case-management system, and the solicitor's inbox.
  • Disclosure-ready packs assemble against the case record automatically: chain of custody, methodology statement, analyst statement, result, expert report — ready to bundle for court, family proceedings, or social-services review.
  • The lab stops being the bottleneck in case progression; the case file is a query against the data, not a reconstruction exercise the night before court.

Why is the case file reconstructed in three places?

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  • Name Cansford Laboratories

Focus, energy and results

"Martin and Elisa have invested in fully understanding our business, its goals and apirations and they make sure our digital efforts get the desired results. And they do this with energy, razer-sharp focus and brains! Many make agencies claim to 'partnering' their clients, but few really support through fair weather and foul. Martin and Elisa are a rare exception; thinking problems through and troubleshooting where needed. They are also very nice people to work with!"

Alex Swann
Sales and Marketing Director

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FAQs

How long does a HubSpot implementation take for a forensic testing laboratory?

A typical lab implementation runs ten to fourteen weeks. Weeks one to four cover data migration and custom-object architecture for instructing-firm accounts, cases, tests, chain-of-custody records, and disclosure packs. Weeks five to ten cover automation for urgent-test workflows, returning-firm flows, disclosure assembly, and integration with the lab LIMS, sample-collection logistics, and finance. Weeks eleven to fourteen are user training across the customer-facing team, lab admin, analysts, and finance.

Can HubSpot work alongside the laboratory LIMS and the chain-of-custody documentation system?

Yes. HubSpot's integration layer connects to laboratory information management systems and chain-of-custody platforms so sample status, analyst assignment, and result data flow into the case and instructing-firm records automatically. PYB's integration practice routinely connects HubSpot to laboratory-side systems so the commercial-and-relationship layer reads from the same data as the analytical system.

How does HubSpot handle UKAS, ISO 17025, and forensic chain-of-custody requirements?

Chain-of-custody documentation, methodology statements, analyst statements, and disclosure packs attach to the case record as structured assets with version control. UKAS and ISO 17025 audit evidence becomes queryable against the structured data, not a reconstruction across LIMS exports and email threads. PYB has built laboratory-grade evidence-and-disclosure workflows for accredited testing operations.

What HubSpot products does a forensic testing laboratory typically need?

Most labs run Sales Hub Professional for instructing-firm account management and test pipeline, plus Service Hub Professional for case-management and disclosure workflows. Marketing Hub Professional handles thought leadership to the family law, social services, and employer markets. Operations Hub is the integration layer for LIMS, sample collection, and finance. Custom Objects (Enterprise tier) are usually required to model instructing firms, cases, tests, and chain-of-custody records properly.

Does HubSpot meet UKAS, ISO 17025, and forensic data-handling requirements?

HubSpot is SOC 2 Type II certified and ISO 27001 compliant, meeting the security standards typical of UKAS-accredited, ISO 17025-compliant laboratory operations and the data-protection expectations of family-law, social-services, and employer-testing contexts. PYB is independently ISO 27001 and ISO 9001 certified, and our migration practice carries the HubSpot Data Migration Accreditation.

Talk to PYB about HubSpot for your forensic testing laboratory business.

A 15-minute call to walk through how your urgent-test workflows, instructing-firm relationships, and disclosure assembly could connect and what closing the gaps looks like. No prep, no pitch deck.

Quality assured, by HubSpot and ISO

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